Brand Tone

Artistic & Mystical, Authentic & Storied, Rebellious & Edgy, Exclusive & Collectible, Intimate & Personal

Brand Values

• •Artistic Integrity & Originality
• •Craftsmanship & Quality
• •Individuality & Self-Expression
• •Heritage & Legacy
• •Mysticism & Symbolism
• •Community

Best Practices

• •Embrace Storytelling: Every piece has a history or inspiration. Weave these narratives into product descriptions, social media posts, and email marketing. Highlight the journey from concept to creation.
• •Use Evocative & Mystical Language: Incorporate words like "talisman," "alchemy," "lore," "ancient," "mystic," "invoke," "sigil," "sacred," "hand-forged," "artisan-crafted." This reinforces the brand's unique aesthetic and values.
• •Highlight Craftsmanship & Authenticity: Emphasize that pieces are handcrafted, made with traditional techniques (lost wax casting), and created by an artist with a long, authentic history. Mention the "Made in NYC" aspect.
• •Speak to Individuality & Rebellion: Frame the jewelry as a means of self-expression for those who walk their own path, appreciate artistry, and are drawn to the unconventional or counter-cultural.
• •Maintain Visual Consistency: Ensure that the tone of the copy is mirrored in the brand's visual identity (photography, website design, social media aesthetic) – often dark, atmospheric, detailed, and showcasing the intricate nature of the jewelry.

Social Perception

Iconic & Cult Classic, High-Quality & Handcrafted, Unique & Statement-Making, Mysterious & Edgy, Artisan & Authentic, Collector's Items

Copy Examples

• •Headline: Unearth Your Legend. Body: For over 50 years, Alex Streeter has carved not just jewelry, but gateways to the extraordinary. Each silver talisman, born from ancient lore and New York grit, awaits its keeper. Discover the Angel Heart. Wear a story. Call to Action: Explore the Collections.
• •Headline: More Than Silver. It's a Legacy. Body: From the Summer of Love to the heart of Soho, Alex Streeter's vision has been cast in silver. Handcrafted, imbued with meaning, and worn by icons. This isn't just jewelry; it's a piece of history. Call to Action: Find Your Signature Piece.
• •Headline: Dare to Adorn. Body: Step beyond the mundane. Alex Streeter's creations are for the bold, the seekers, the night mystics. Intricate designs, potent symbolism, and the mark of true artistry. What will you invoke? Call to Action: Shop New Arrivals.
• •Headline: The Alchemist's Touch. Body: Every ring, every pendant, begins as a vision, hand-carved in wax, and brought to life in Manhattan's historic Diamond District. Experience the magick of true craftsmanship. Call to Action: Learn Alex's Story.
• •Headline: Join the Family. Wear the Myth. Body: For generations, Alex Streeter pieces have been more than adornment—they're badges of honor, symbols of a shared spirit. Connect with a legacy of artistry and rebellion. Call to Action: Discover Limited Editions.