Brand Tone

calm, aspirational, and focused on self-care

Brand Values

• •Creating Peaceful Environments
• •Quality and Craftsmanship
• •Evocative Fragrance Storytelling
• •Customer-Centricity

Best Practices

• •Lead with Emotion, Support with Features: Always start your copy with the feeling you want to evoke (e.g., "calm," "escape," "unwind"). Then, follow up with the product features that deliver this feeling (e.g., "luxury coconut wax," "smooth burn," "intoxicating fragrance").
• •Create a "Brand Lexicon": Develop a list of on-brand words (e.g., serene, zen, tranquility, sanctuary, unwind, peaceful, soul, aroma, intoxicating) and less-aligned words to avoid (e.g., cheap, strong, powerful, intense). Use this lexicon to guide all content creation.
• •Tell the Scent Story: For every fragrance, write a short narrative instead of just listing notes. Don't just say "Jasmine and Sandalwood." Instead, try: "Imagine a quiet walk through a moonlit garden, where notes of night-blooming jasmine and warm sandalwood create a blanket of pure serenity."
• •Use "You-Centric" Language: Frame your copy around the customer's experience. Instead of "We make great candles," use "Our candles help you create a peaceful environment." This directly communicates the primary brand value.
• •Maintain Visual and Textual Harmony: Ensure the calm, luxurious, and serene tone of the copy is reflected in your visuals. Use soft lighting, clean aesthetics, and uncluttered backgrounds in all photos and videos to reinforce the brand's promise of peace and relaxation.

Social Perception

As an emerging brand, public feedback and social perception for Alexis Melts Candle Co. are still developing, with very few independent online reviews available. The brand maintains a presence on key platforms (Instagram, Facebook, TikTok, Etsy), but engagement levels are modest. The perception is primarily shaped by the brand's own content, which consistently projects an image of quality, care, and a focus on relaxation through its luxury coconut wax candles, wax melts, and related merchandise.

Copy Examples

• •Unwind your day, one flicker at a time. Our White Tea Candle is more than a fragrance—it’s your invitation to press pause. Hand-poured with luxurious coconut wax, it fills your space with an aura of pure calm. Find your zen. #AlexisMelts #PeacefulMoments #LuxuryCandles #SelfCare
• •Is your space a sanctuary? At Alexis Melts, we believe it should be. Our candles are crafted to transform your home into a haven of peace and relaxation. Each scent tells a story, designed to calm your soul. Discover the aroma that speaks to you. Shop now.
• •Embrace the beauty of surprise. Each jar of our Mystery Wax Melts holds a unique, hand-picked fragrance designed to create a serene environment. From floral to fruity to musk, let us choose the perfect aroma to help you unwind. Made with our signature luxury coconut wax for a smooth, lasting melt. What moment of peace will you discover?
• •Your Weekly Invitation to Relax Is Here. Life is demanding. Your home shouldn't be. This week, we're celebrating the simple act of finding tranquility. Light a candle, breathe deep, and let the intoxicating aromas from Alexis Melts carry you to a place of memories and calm.
• •From our hands to your home... a little piece of peace. Endless hours of testing go into every candle to ensure the perfect, even burn. It’s our way of making sure your moment of zen is flawless. ✨ #HandmadeCandles #CandleMaking #AlexisMelts #SmallBusiness #CoconutWax