Brand Tone

Reliable, Expert, and Accessible

Brand Values

• •Efficiency
• •Expertise
• •Customer-Centricity
• •Fairness
• •Trustworthiness

Best Practices

• •Lead with the Solution: Always start by addressing the customer's problem (e.g., "Slow computer?" "Lost files?"). The brand's strength is in providing solutions, so the copy should be direct and reassuring.
• •Emphasize Speed and Efficiency: Use words like "fast," "quick," "in hours," and "immediate" to reinforce one of the brand's key differentiators mentioned in reviews.
• •Maintain an Accessible Tone: Use clear, simple language that avoids overly technical jargon. The goal is to be understood by a non-expert audience. The offer of WhatsApp support is a great asset; promote it as an easy way to get help.
• •Leverage Trust Signals: Incorporate customer testimonials and phrases like "Certified," "Guaranteed," and "Satisfied or Refunded" into marketing materials to build confidence with new clients.
• •Be Human and Relatable: The brand's positive perception is tied to its expert yet personable service. Use "we" and "you" to create a direct, conversational relationship. On social media, show the human side of the business when appropriate.

Social Perception

Alexino.it is perceived by its client base as a highly competent, trustworthy, and efficient local technical support service. The owner is personally praised, giving the brand a human and reliable face. It is seen as a "go-to" solution for difficult tech problems, with a reputation for speed and fair pricing. Its brand awareness appears to be strong on a local level but limited beyond its immediate service area, with a minimal but present social media footprint.

Copy Examples

• •Your Tech Problems, Solved. Fast, reliable computer and phone support in Rome and remotely. Get a quote in minutes.
• •Is your PC running slow? 💻 Don't replace it, revive it! Here are three reasons your computer might be lagging. For a full check-up, visit us at Alexino.it! #PCRepair #TechTips #ComputerHelp #Rome
• •Expert PC & Mac Repair - Alexino.it | Fast, Affordable Service. Virus removal, data recovery, software installs. Certified technicians. Contact us on WhatsApp for a free consultation!
• •Frustrated with your computer? Alexino Computer Services is your neighborhood tech expert. From cracked phone screens to complex software issues, we fix it all. Quick, professional, and guaranteed. Call us today!
• •Virus & Malware Removal: Your digital security is our priority. We don't just remove viruses; we find the root cause, secure your system against future threats, and get you back online safely. Quick turnaround, guaranteed results.