Brand Tone

Elegant and Refined, Passionate and Personal, Quality-Conscious and Detail-Oriented, Approachable Luxury, Celebratory and Engaging

Brand Values

• •Quality and Excellence
• •Passion
• •Elegance and Beauty
• •Personal Craftsmanship
• •Customer Experience
• •Legacy and Family

Best Practices

• •Emphasize Elegance and Refinement: Use sophisticated yet accessible language. Words like "exquisite," "refined," "timeless," "captivating," and "elegant" should be woven naturally into descriptions.
• •Highlight the Personal Story and Passion: Connect with the audience by sharing the "why" behind the brand – Chloe Bello's vision, her fashion background influencing design, and the winery being named for her daughter. This adds authenticity and warmth.
• •Focus on Quality and Craftsmanship: Consistently mention "small batches," "handcrafted," "Napa Valley," and the care taken in production to reinforce the premium nature of the wines.
• •Evoke Celebration and Special Moments: Use language that invites consumers to make Alexandrie Cellars part of their memorable occasions. Phrases like "elevate your moments," "celebrate with us," and "perfect for..." can be effective.
• •Maintain Visual and Verbal Cohesion: Ensure that the sophisticated and elegant tone of the copy is mirrored in the visual elements used across all platforms (website, social media, marketing materials). The "collector-quality bottle design" is a key asset that visually communicates the brand's essence.

Social Perception

A Producer of High-Quality Sparkling Wine, Having a Beautiful and Distinctive Presentation, A Boutique, Female-Owned Brand, Ideal for Celebrations and Gifting, Good Value for the Quality, Associated with Napa Valley

Copy Examples

• •Headline: Elevate Your Everyday. Discover the Sparkle of Alexandrie Cellars. Body: Crafted with passion in Napa Valley, our Brut and Brut Rosé are an invitation to celebrate life's beautiful moments, big and small. Experience the refined taste and timeless elegance in every bottle.
• •Social Media Post (Instagram - with an image of the bottle and a celebratory setting): Caption: Rooted in Napa, Inspired by Beauty. Alexandrie Cellars is more than just sparkling wine; it's a vision of elegance, lovingly produced in small batches by our female-owned winery. Pop open a bottle and let your moments shine. #AlexandrieCellars #SparklingWine #NapaValley #FemaleOwned #CelebrateBeauty
• •Product Description Snippet (for Brut Rosé): Our Alexandrie Brut Rosé is a symphony of delicate bubbles and vibrant red fruit notes, captured in a collector-quality bottle. A testament to our founder Chloe Bello's passion for exquisite design and exceptional taste, this rosé is perfect for those who appreciate the finer sips in life.
• •Email Subject Line: An Invitation to Elegance: Inside Alexandrie Cellars Email Body Snippet: Dear [Customer Name], At Alexandrie Cellars, we believe every day holds a reason to celebrate. Inspired by a deep appreciation for wine culture and meticulous attention to detail, our sparkling wines are handcrafted to bring a touch of Napa Valley refinement to your table. Explore our story and our exquisite Brut and Brut Rosé.
• •Website "About Us" Snippet: Alexandrie Cellars is born from a singular vision: to create exquisitely crafted sparkling wines that embody both the heart of Napa Valley and a passion for timeless elegance. Founded by Chloe Bello and named in honor of her daughter, each bottle reflects a journey of dedication, a discerning palate, and an impeccable eye for design. We invite you to share in our passion.