Brand Tone

Expert & Knowledgeable, Friendly & Approachable, Community-Oriented & Supportive, Trustworthy & Reputable, Passionate

Brand Values

• •Customer Service Excellence
• •Expertise & Knowledge
• •Community Focus
• •Health & Wellbeing
• •Quality Products
• •Heritage & Family
• •Inspiration

Best Practices

• •Prioritize Expertise with a Human Touch: Always lead with knowledgeable advice, but deliver it in a friendly, approachable, and understandable way. Avoid overly technical jargon unless explaining it clearly.
• •Celebrate the Running Community: Regularly feature local runners, clubs, and events. Share user-generated content (with permission) to foster a sense of belonging and shared passion.
• •Be Genuinely Supportive and Encouraging: Whether someone is a beginner or a seasoned athlete, the copy should motivate and build confidence. Focus on the positive aspects of running and achieving personal goals.
• •Maintain a Helpful and Problem-Solving Approach: Position the brand as a solution provider for common running concerns (e.g., finding the right shoe, preventing injury, choosing the right gear). Content should be educational and add value.
• •Emphasize Trust and Heritage (Subtly): While being modern, occasionally weave in the brand's long-standing history and family-run nature to reinforce reliability and deep-rooted expertise, without sounding dated. For example, 'Trusted by Hampshire runners for over 40 years.'

Social Perception

Highly Trusted, Community Pillar, Knowledgeable Experts, Go-To Destination, Supportive & Friendly

Copy Examples

• •Headline: Stop Guessing. Start Running. Body: Tired of trainers that hurt? Our expert gait analysis matches you with the perfect shoe for your stride, so you can focus on the joy of the run. Book your free analysis today! #RunSmarter #AlexandraSports
• •Headline: Your Local Running Hub for Over 40 Years. Body: From your first 5k to your next marathon, Alexandra Sports has been lacing up Hampshire runners since 1982. We’re more than a store; we’re your community. Come say hi! #Since1982 #PortsmouthRunning #ChristchurchRunners
• •Headline: Feel the Difference Expert Advice Makes. Body: Don't let ill-fitting gear hold you back. Our passionate team lives and breathes running. We're here to share our knowledge and help you find exactly what you need to run happy and injury-free. #ExpertAdvice #RunHappy
• •Headline: Gear Up for Your Goals. We've Got You Covered. Body: The latest shoes from Hoka, Brooks, ASICS, plus all the apparel and tech to smash your PBs. Alexandra Sports: Equipping runners to achieve their best. #RunningGear #Performance
• •Headline: More Miles, More Smiles. That’s Our Promise. Body: We believe running should be a pleasure, not a pain. With our personalized fittings and supportive community, we're dedicated to helping you love every step. Discover the Alexandra Sports difference. #LoveToRun #CommunitySupport