Brand Tone

inspiring, creative, welcoming, and passionate

Brand Values

• •Creativity and Inspiration
• •Quality
• •Design Passion
• •Customer Focus and Community
• •European Craftsmanship/Flair

Best Practices

• •Embrace Warmth and Invitation: Always use welcoming and encouraging language. Phrases like "discover," "inspire," "create," and "joy" align well.
• •Highlight Quality and Exclusivity: Subtly weave in the European craftsmanship, in-house design, and high-quality materials to reinforce the premium nature of the products.
• •Foster a Sense of Creative Adventure: Frame crafting not just as a hobby, but as an exciting journey or an exploration of creativity.
• •Speak the Language of Crafters: Use terminology and address pain points or desires that resonate with scrapbookers, card makers, and paper lovers (e.g., "perfect embellishments," "intricate details," "unique projects").
• •Maintain Visual and Verbal Consistency: Ensure that the visual elements (imagery, color palettes on social media and website) complement the inspiring and high-quality verbal tone for a cohesive brand experience. The aesthetic should feel artistic and sophisticated.

Social Perception

Positive Regard for Product Quality and Design, Valued for Unique Aesthetics, Community Engagement, Trusted Retailer

Copy Examples

• •Headline: Unlock Your Inner Artist with Alexandra Renke. Body: Dive into a world of exquisite papers, unique dies, and endless inspiration. Let your creativity flourish!
• •Headline: Crafted with Passion, Designed for You. Body: Discover our newest collection of European-quality crafting supplies. What masterpiece will you create today?
• •Headline: More Than Just Paper – It's an Adventure. Body: Join the Alexandra Renke community and find joy in every cut, stamp, and creation. Explore our latest arrivals!
• •Headline: Feel the Quality, See the Difference. Body: Our signature design papers and intricate dies are made to make your crafting heart beat faster. Experience the Alexandra Renke touch.
• •Headline: Your Next Project Starts Here. Body: From elegant florals to whimsical wonders, find everything you need to bring your creative visions to life. Get inspired with Alexandra Renke!