Brand Tone

Professional & Expert, Aspirational & Transformative, Educational & Informative, Supportive & Encouraging, Elegant & Sophisticated

Brand Values

• •Quality & Excellence
• •Expertise & Skill
• •Client Empowerment & Confidence
• •Education & Growth
• •Personalization
• •Trust & Safety

Best Practices

• •Always Prioritize Professionalism and Expertise: Use clear, precise language. Avoid overly casual slang or jargon that might undermine the brand's expert positioning, unless specifically crafting for a more informal platform like TikTok where a slightly more relaxed but still knowledgeable tone can be effective.
• •Focus on Transformation and Aspiration: Frame your services and courses not just by what they are, but by the positive outcomes and confidence they instill in clients and students. Use empowering language.
• •Educate and Inform: Provide valuable information within your copy. Explain the benefits of techniques, the quality of products, or the structure of courses. This builds trust and reinforces authority.
• •Maintain Visual and Verbal Elegance: Ensure that the language used aligns with the sophisticated and polished visual identity of the brand. Choose words that convey quality and refinement.
• •Be Consistent Across Platforms, Adapt for Nuance: While the core tone should remain consistent, allow for slight adaptations based on the platform's audience and format. For example, TikTok copy can be more concise and use relevant hashtags, while website copy can be more detailed and descriptive. However, the underlying values of quality, expertise, and transformation should always shine through.

Social Perception

Clients perceive the brand as a provider of high-quality beauty treatments that deliver visible, often transformative, results. There's a strong sense of trust in the expertise of Alexandra Hidalgo and her team. The academy is viewed as a reputable place to learn specialized beauty skills. The brand is associated with aesthetic refinement and attention to detail. Social media engagement indicates an appreciative audience that values the artistry and professionalism showcased.

Copy Examples

• •Unlock the secret to effortlessly defined beauty. Our new Aquarelle Lips technique offers a subtle yet stunning enhancement, delivering a lasting wash of natural-looking color. Trust our expert artists to craft the perfect shape and shade, uniquely tailored to you. Book your transformation. #AquarelleLips #PermanentMakeup #ExpertArtistry #AlexandraHidalgoBeauty
• •Elevate your career and master the art of perfection. Our intensive Microblading & Shading Masterclass, led by Alexandra Hidalgo, provides the comprehensive training and hands-on experience you need to excel. Join a community of aspiring artists dedicated to excellence. Enroll today and shape your future in beauty. #BeautyAcademy #MicrobladingTraining #CareerInBeauty #AlexandraHidalgoAcademy
• •Wake up to flawless lashes, every day. ✨ Our client adores her new Hybrid Lash set, perfectly blending volume and natural elegance. At Alexandra Hidalgo Beauty, we use only premium materials to ensure stunning, long-lasting results. Experience the difference. #LashExtensions #HybridLashes #BeautyTransformation #WakeUpBeautiful #AlexandraHidalgoLashes
• •Considering eyebrow micropigmentation but have questions? We believe in informed beauty. From pain management to aftercare, our experts provide transparent consultations to ensure you feel confident and comfortable every step of the way. Your dream brows are closer than you think. Send us a DM with your questions! #EyebrowPerfection #MicropigmentationFAQ #BeautyExperts #PersonalizedCare #AHBeautyStudio
• •Brow magic in progress! ✨ Watch how we transform sparse brows into a masterpiece. Ready for your glow-up? Link in bio! #BrowTransformation #Microblading #BeautyHacks #Satisfying #AlexandraHidalgoBeauty #TikTokBeauty