Brand Tone

Nurturing & Empathetic, Spiritual & Intuitive, Gentle & Reassuring, Personal & Authentic, Whimsical & Magical

Brand Values

• •Holistic Well-being
• •Empowerment
• •Connection
• •Presence & Attentive Listening
• •Respect for the Child's Wisdom
• •Benevolence & Support

Best Practices

• •Embrace Empathy: Always write from a place of deep understanding and compassion for the emotional experiences of parents and parents-to-be. Use soft, reassuring language.
• •Incorporate the "Magical" Element Subtly: While the "Fée Marraine" (Fairy Godmother) concept is central, weave in the sense of wonder, intuition, and gentle magic naturally rather than overtly. Words like "whisper," "wisdom," "sacred," "journey," and "connect" can help.
• •Maintain Authenticity: Share genuine insights and, where appropriate, relatable personal experiences (as Alexandra does) to build trust and connection.
• •Focus on Empowerment: Frame messages to help readers feel more confident, intuitive, and capable in their parenting roles. Highlight the support and guidance offered, not just solutions.
• •Use Nurturing and Inclusive Language: Address the audience directly with warm and inviting terms. Ensure the language is inclusive of diverse family structures and experiences where applicable. Consistently use the brand's unique French terms like "Fée Marraine" even in English copy, with an explanation if needed, to retain brand identity.

Social Perception

Trusted Guide & Supporter, Source of Comfort & Reassurance, Spiritual & Insightful, Positive & Uplifting

Copy Examples

• •Facebook Post (Promoting a workshop): "Step into a circle of warmth and shared wisdom at our next Red Tent gathering. Connect with your inner strength and the supportive energy of other women on this beautiful journey of motherhood. Let the Fée Marraine guide you. ✨ #FéeMarraineEtBedaine #WomensCircle #MotherhoodSupport"
• •Instagram Caption (Sharing a client testimonial): "My heart swells hearing how our sessions bring peace and understanding. Like a gentle whisper from your little one, guided by your Fée Marraine, clarity arrives. So much gratitude for this path. 💖 'Alexandra helped me connect with my baby in a way I never thought possible. It was pure magic!' - Happy Mama. #ClientLove #DoulaSupport #SpiritualParenting #AlexandraDoyon"
• •Website Homepage Snippet: "Welcome, dear parent-to-be, or loving parent. Here at Fée Marraine & Bedaine, I accompany you with heart and intuition through the sacred passages of life – from the dream of conception to the gentle unfolding of early childhood. Let's listen to the whispers of your child's soul together. #PerinatalSupport #FairyGodmotherGuidance #ConsciousParenting"
• •Email Newsletter Subject Line: "A Little Magic For Your Motherhood Journey ✨ Inside: Tips from Your Fée Marraine"
• •Product Description (for an online consultation): "Connect deeply with your journey and your child's spirit. This one-on-one virtual session with Alexandra, your Fée Marraine, offers a sacred space for intuitive guidance, loving support, and answers to your heart's questions. Whether you're navigating preconception, pregnancy, or the tender early years, find reassurance and empowerment here. #OnlineDoula #SpiritualGuidance #MotherhoodJourney"