Brand Tone

Elegant & Sophisticated, Passionate & Authentic, Confident & Understated, Appreciative & Customer-Focused

Brand Values

• •Quality Craftsmanship
• •Timeless Elegance
• •Functional Luxury
• •Heritage & Tradition
• •Slow Fashion

Best Practices

• •Emphasize "Made in Italy" and Craftsmanship: Consistently highlight the Italian origin and the skill of the artisans in product descriptions, social media, and all brand communications. This is a core differentiator.
• •Use Elegant and Evocative Language: Choose words that convey sophistication, quality, and the sensory experience of the leather (e.g., "buttery soft," "supple," "meticulously crafted").
• •Focus on Functional Luxury: Stress the practicality and lightweight nature of the bags alongside their beauty. Appeal to the needs of the modern, busy woman who values both style and utility.
• •Maintain a Confident but Understated Voice: Avoid overly salesy or boastful language. Let the quality of the products and the brand's story speak for themselves.
• •Incorporate Brand Storytelling: Weave elements of Alexandra's journey, the brand's values, and the inspiration behind the designs into the copy to create a deeper connection with the audience.

Social Perception

High-Quality & Luxurious, Authentically Italian, Stylish & Chic, Good Value for Luxury, Trustworthy

Copy Examples

• •Headline: Invest in Timeless Italian Elegance. Discover the [Product Name] Bag. Body: Handcrafted in Rome from the finest lightweight leather, the [Product Name] is more than just a handbag; it's a companion for your busiest days and most cherished moments. Experience the art of Italian craftsmanship, designed for the modern woman.
• •Social Media Post (Image: Close-up of bag detailing): Caption: It's all in the details. ✨ Our artisans in Rome pour generations of skill into every stitch, creating bags that are as durable as they are beautiful. Feel the difference of true Italian leather. #AlexandraDeCurtis #MadeInItaly #LuxuryLeather #Craftsmanship
• •Email Subject: Effortless Style, Enduring Quality: Your New Favorite Bag Awaits Body Snippet: Tired of handbags that weigh you down? Alexandra De Curtis designs are born from a desire for functional luxury – beautifully light, exceptionally crafted, and always effortlessly chic. Find the perfect piece to elevate your everyday.
• •Product Page Snippet: The [Product Name] embodies the Alexandra De Curtis philosophy: understated elegance meets everyday practicality. Designed in Rome and meticulously crafted by local artisans, this bag is an investment in lasting style and impeccable quality.
• •Brand Story Snippet: From a dream in London to a workshop in Rome, Alexandra De Curtis was founded on a passion for authentic Italian craftsmanship and a vision to create luxurious, yet functional accessories for the discerning woman. Each bag tells a story of heritage, quality, and timeless design.