Brand Tone

Personal, creative, and slightly edgy. The language is direct and product-focused, balanced with a personal touch, opting for a more approachable and authentic voice.

Brand Values

• •Originality and Creativity
• •Handmade Quality
• •Customer Connection
• •Authenticity

Best Practices

• •Always Use the "Me/I" Voice: Maintain the personal, authentic connection by writing from the founder's perspective. Phrases like "Handmade by me," "My latest design," and "I'm so excited to share" reinforce the brand's core identity.
• •Balance Professionalism with Personality: While the tone is personal, the copy should remain clear, concise, and professional. Ensure product details, policies, and instructions are easy to understand.
• •Highlight the "Handmade" Aspect: Continuously emphasize the value of craftsmanship. Use words like "artisan," "crafted," "studio-made," and "small-batch" to differentiate from mass-produced competitors.
• •Create a Brand Lexicon: Use and reuse specific, evocative words that fit the brand, such as "edgy," "cosmic," "spooky-cute," "vibrant," and "bold," to build a recognizable verbal identity.
• •Tell a Story: In product descriptions and social posts, go beyond listing features. Share the inspiration behind a design or the process of making an item to create a deeper, more engaging narrative for the customer.

Social Perception

The brand is perceived as a specialized, artisan-led business. Customers are likely to see it as a source for unique, non-mass-produced goods, attributing a higher value to the creativity and personal effort involved. The target audience is likely composed of individuals who appreciate distinctive designs and support independent creators. The perception is that of a niche, creative studio rather than a large, impersonal company.

Copy Examples

• •Beyond the bolt. Original fabric designs and handmade creations, crafted with passion from my studio to your home. Explore the latest drop.
• •Who says spooky season is only for October? Embrace the heat with a hint of haunt. This handmade piece from our 'Summerween' collection is crafted with our exclusive fabric design for a look that’s uniquely you.
• •Hi, I'm Alex, the hands and heart behind Alex Alette Designs. I believe in patterns that pop and products with personality. Every item you see here is designed and handmade by me, for you. 🖤
• •Fresh from the studio ✨ New handmade designs are here!
• •Your next project deserves a personal touch. Our custom fabrics are designed for creators who dare to be different. What will you make? #AlexAletteDesigns #HandmadeFabric #CreativeCommunity