Brand Tone

Aspirational & Empowering, Chic & Trendy, Approachable Luxury, Positive & Appreciative (Intended)

Brand Values

• •Empowerment
• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •Timelessness & Versatility
• •Attainability

Best Practices

• •Develop a Comprehensive Brand Voice Guide
• •Prioritize Empathy and Transparency in Customer Interactions
• •Ensure Consistency Across All Channels
• •Train All Content Creators and Customer-Facing Staff
• •Listen and Adapt (Critically Important for Alexa Kelley)

Social Perception

Positive Product Perception (Aesthetic), Mixed Quality Perception, Overwhelmingly Negative Customer Service & Fulfillment Perception, Perceived Lack of Transparency/Trustworthiness, Influencer Association

Copy Examples

• •Instagram Post (New Collection): "Unveil your brilliance. ✨ Our new 'Radiant Dawn' collection is here to empower your every day. Discover pieces designed to make you shine from within. #AlexaKelley #BecomeHer #EverydayLuxury"
• •Website Banner (Homepage): "Adorn Yourself in Confidence. Alexa Kelley jewelry – crafted for the woman you are and the woman you aspire to be. Shop timeless style."
• •Email Subject Line (Sale): "Your Daily Dose of Glamour, Now Within Reach." Email Body Snippet: "Elegance isn't just for special occasions. Treat yourself to an Alexa Kelley piece and infuse everyday moments with confidence and style. For a limited time, enjoy [discount]% off your favorites."
• •Product Description (Statement Necklace): "Dare to be bold. The 'Empress' necklace isn't just jewelry; it's a statement of your strength and unique style. Let it be a reminder of the incredible woman you are. #TimelessPieces #SelfExpression"
• •Facebook Ad (Targeting women interested in self-improvement/fashion): "Step into your power with Alexa Kelley. Our jewelry is more than an accessory—it's a companion on your journey to becoming the best version of yourself. Find your signature piece today and feel beautiful, confident, and stylish. #AKWorld #EmpoweringWomen"