Brand Tone

Informative, Authentic, and Serene.

Brand Values

• •Tradition & Heritage
• •Natural & Pure
• •Gentleness & Care
• •Simplicity

Best Practices

• •Lead with a Story: Always connect the product to its rich history and the tradition of Aleppo. Use phrases like "ancient secret," "time-honored tradition," and "crafted for centuries."
• •Focus on "Natural" and "Pure": Consistently highlight the minimal and natural ingredient list. Contrast this with complex, chemical-laden alternatives.
• •Use a Serene and Educated Vocabulary: Employ words like "soothe," "nourish," "gentle," "balance," and "authentic." Explain the "why" behind the ingredients—the benefits of olive and laurel oil.
• •Maintain Visual and Textual Harmony: Ensure the calm, minimalist aesthetic of your visuals is mirrored in your copy. Keep sentences clear, concise, and uncluttered.
• •Emphasize the "For All Skin Types" Angle: While highlighting its benefits for sensitive skin, always include that it's a gentle and effective choice for everyone in the family, making it a versatile and essential household item.

Social Perception

The public perception of *Aleppo soap* as a product category is highly positive, viewed as a natural, effective, and historically rich skincare solution. However, the brand *Aleppo Tree* itself does not yet have a strong, distinct identity separate from the product it sells, and the name can cause confusion with the Aleppo pine tree. Customers who have found the brand appreciate the product's quality and benefits.

Copy Examples

• •Unveil the secret to serene skin. For centuries, the simple blend of olive oil and laurel oil has been cherished for its gentle touch. This is more than soap; it's a tradition of purity. #AleppoTree #NaturalSkincare #AncientWisdom
• •Tired of harsh chemicals and long ingredient lists? Your skin is, too. Return to simplicity with Aleppo Tree. Our soap is crafted with just four natural ingredients, following a 4,000-year-old tradition. Experience the gentle, nourishing clean your skin deserves. Shop now.
• •The Art of Simplicity. The Power of Nature. Discover Aleppo Tree Soap.
• •Rooted in the ancient city of Aleppo, our soap is a testament to the power of pure ingredients. We honor a time-honored tradition, combining nourishing olive oil with precious laurel oil to create a cleanser that soothes, moisturizes, and respects your skin’s natural balance. Ideal for all skin types, including those prone to dryness and irritation.
• •Your skin deserves better. Keep it simple.