Brand Tone

Empathetic & Supportive, Educational & Informative, Professional & Evidence-Based, Hopeful & Empowering, Approachable

Brand Values

• •Holistic Health: Focusing on "integrative" nutrition, considering the whole person and the interconnectedness of body systems, particularly hormonal and digestive health.
• •Female Empowerment: Dedicating her practice to women's health, helping them understand and take control of their well-being.
• •Authenticity & Lived Experience: Drawing from her own health challenges to connect with and support her clients.
• •Scientific Credibility: Highlighting her professional qualifications and commitment to evidence-based practices.
• •Education & Awareness: A strong emphasis on providing clear, understandable information to her audience.

Best Practices

• •Develop a "Brand Voice Chart": Document key characteristics of your tone (e.g., empathetic, expert, encouraging) with "do's and don'ts" for word choice and phrasing. Share this with anyone creating content.
• •Always Speak to Your Ideal Client: Before writing, visualize the woman you are trying to help. Write as if you are speaking directly to her, addressing her specific pain points and aspirations with understanding.
• •Balance Expertise with Empathy: While showcasing knowledge and credentials is vital, always temper it with genuine compassion and understanding, especially given the sensitive nature of hormonal and digestive health issues. Acknowledge the struggles.
• •Use Storytelling Authentically: Continue to weave in aspects of Alejandra's personal journey where relevant and appropriate. This builds trust and makes the advice more relatable, reinforcing authenticity.
• •Maintain Consistency Across All Platforms: Whether it's a website FAQ, an Instagram caption, a blog post, or an email, the core tone should remain recognizable. Regularly review content across different channels to ensure alignment.

Social Perception

Women seeking solutions for hormonal imbalances (PCOS, endometriosis, thyroid issues), digestive problems, fertility, and overall well-being are likely to perceive Alejandra Valero as a knowledgeable, empathetic, and trustworthy expert who understands their struggles due to her shared experiences and specialized focus. Her professional online presence (website, specific Instagram) positions her as a qualified Dietitian-Nutritionist specializing in a sought-after niche.

Copy Examples

• •Feeling lost in a sea of hormonal symptoms? PCOS, endometriosis, or thyroid concerns can feel overwhelming, I've been there too. But you're not alone, and there IS a path to feeling like yourself again. Let's explore gentle, effective nutritional strategies to help rebalance your body and reclaim your energy. Learn more about my approach on my website [link in bio]. #HormonalHealth #IntegrativeNutrition #YouAreNotAlone
• •Take control of your hormonal and digestive well-being with personalized, evidence-based nutritional guidance. As an Integrative Dietitian-Nutritionist, I specialize in helping women navigate complex conditions like PCOS, endometriosis, and IBS. Together, we'll create a sustainable plan that nourishes your body and empowers you to thrive. Discover my services.
• •Tired of PMS dictating your life month after month? What if you could understand the 'why' behind your symptoms and learn how to support your body naturally? In this post, we dive into the key nutrients that play a crucial role in hormonal balance, offering you actionable steps towards smoother cycles and improved well-being. There is hope for a better period.
• •Ready to finally understand your hormones and get your energy back? ✨ Join my 'Hormone Harmony' online program! We'll break down complex topics into easy-to-understand lessons, provide delicious, hormone-friendly recipes, and create a supportive community of women on the same journey. Let's do this together! Click here to enroll [link].
• •This week, I want to talk about something close to my heart: the gut-hormone connection. My own struggles with digestive issues alongside hormonal imbalances taught me just how intertwined these systems are. That's why I always emphasize a holistic approach. Want to learn three simple food swaps that can support both? Keep reading... #IntegrativeWellness #GutHealth #HormoneBalance