Brand Tone

Passionate, artistic, and proud, conveyed through evocative and descriptive storytelling that emphasizes cultural inspiration and artisanal techniques. The voice is personal, authentic, and educational, reflecting the founder's deep involvement.

Brand Values

• •Celebration of Colombian Culture
• •Artisanal Craftsmanship
• •Authenticity and Storytelling
• •Quality and Exclusivity
• •Sustainability and Social Responsibility

Best Practices

• •Lead with the Story: Always start with the "why" behind the collection or piece. Whether it's the inspiration from nature, a cultural tradition, or a personal memory of the designer, the narrative should be at the forefront.
• •Use a Passionate and Personal Tone: Write in the first person ("I," "we") to maintain the authentic, founder-led voice of the brand. Use descriptive and emotive language that conveys the passion and artistry behind the work.
• •Highlight Cultural Roots: Consistently reference Colombia as the source of inspiration. Use Spanish names for collections where appropriate and explain their meaning to a global audience. This reinforces the brand's unique identity.
• •Emphasize Craftsmanship and Quality: Detail the materials and techniques used. Words like "handcrafted," "artisanal," "24k gold plated," and "natural gems" should be used to communicate the premium quality of the products.
• •Create a Sense of Pride and Connection: The copy should make the customer feel proud to wear a piece of Colombian art and culture. Foster a community around shared values of appreciating authenticity, heritage, and masterful craftsmanship.

Social Perception

Perceived as a high-quality, authentic, and culturally rich brand, recognized for exceptional quality, unique designs, and personalized attention. It is seen as a representative of Colombian talent internationally, with strong engagement around its creative process and cultural storytelling.

Copy Examples

• •Don't just wear a piece of jewelry, wear a piece of history. Our new 'El Dorado' collection is handcrafted to carry the whispers of ancient legends. Each 24k gold-plated piece is a treasure waiting to be discovered. Unearth your story.
• •From a sketch in my notebook to a gleaming jewel in your hands. This is the journey of our 'Santurban' earrings, a tribute to the majestic frailejones of Colombia. Every curve and detail is a testament to the passion of our artisans. Feel the magic of handcrafted design.
• •Tired of mass-produced jewelry? Stand out with a piece that tells a story. Alejandra Valdivieso jewelry is inspired by the vibrant culture of Colombia and meticulously handcrafted for the modern woman. Discover accessories as unique as you are.
• •The 'Hormiga Culona' ring is more than an accessory; it's a symbol of the strength and resilience of the Santanderean spirit. Cast in bronze and bathed in 24k gold, this piece is a conversation starter, a bold statement of your connection to a land of powerful traditions.
• •Carry a piece of Colombia with you. For a limited time, enjoy complimentary shipping on our 'Ciclo de sus Alas' collection, inspired by the incredible journey of the monarch butterfly. Let these pieces remind you of your own beautiful transformation.