Brand Tone

Empowering & Supportive, Educational & Informative, Conscious & Ethical, Approachable & Modern, Purpose-Driven & Passionate

Brand Values

• •Sustainability
• •Health & Wellness
• •Accessibility & Inclusivity
• •Community & Empowerment
• •Transparency & Education
• •Ethical Choices
• •Social Impact

Best Practices

• •Always aim to uplift and empower individuals in their menstrual experience. Avoid language that pathologizes periods; instead, normalize and celebrate them.
• •Whether talking about self-care, planetary care, or community care, this value should resonate. Use compassionate and considerate language.
• •Inform your audience about the benefits of organic and sustainable choices and the issues surrounding menstrual equity without being preachy. Make information accessible and easy to understand.
• •Be open about your products, ingredients, and mission. Use a genuine voice that builds trust. Avoid greenwashing or overstating claims.
• •Ensure language is inclusive of all people who menstruate. Maintain a hopeful and positive outlook, focusing on solutions and positive change.

Social Perception

Positive & Trustworthy, Innovative & Forward-Thinking, Advocate for Change, Community-Focused

Copy Examples

• •Headline: Your Period, Naturally. Our Planet, Gratefully. Body: Experience the comfort of 100% organic cotton tampons and pads. Kind to your body, kind to the Earth. Make the switch to Alea Protection – because self-care shouldn't cost the planet. #AleaCare #OrganicPeriod #SustainableCycle Tone: Conscious, Caring, Direct
• •Headline: Period Powerful. Period Proud. Body: Let's talk periods. Openly. Honestly. With Alea Protection, you get more than just eco-friendly products; you join a movement. A movement for healthier bodies, a cleaner planet, and empowered communities. Share your story, break the stigma. #PeriodPositive #AleaCommunity #MenstrualEquity Tone: Empowering, Bold, Community-Focused
• •Headline: No Nasties. Just Natural. That's the Alea Promise. Body: Did you know conventional pads can be up to 90% plastic? Yikes! At Alea, we say no to plastics, pesticides, and harsh chemicals. Just GOTS-certified organic cotton for your peace of mind and body. Feel the Alea difference. #PlasticFreePeriods #OrganicCotton #HealthyChoices Tone: Informative, Reassuring, Transparent
• •Headline: Your Office Now Supports Every Cycle. Body: Leading companies are making menstrual equity a priority. Partner with Alea Protection to provide accessible, organic period care for your employees. It's more than an amenity; it's a statement of care and inclusivity. Learn about our corporate solutions. #WorkplaceWellness #PeriodFriendlyOffice #AleaCorporate Tone: Professional, Progressive, Solution-Oriented
• •TikTok/Instagram Reel Concept: Visual: Quick cuts showing someone comfortably going about their day (exercising, working, relaxing) with text overlays: Tired of irritating pads? Worried about plastic waste? Meet Alea: Organic Cotton Bliss! Biodegradable & Body-Kind! Feel good, do good. Audio: Upbeat, positive trending audio. Caption: Flow fearlessly with Alea! ✨ Our organic, sustainable period care has you covered, comfortably and consciously. #AleaFlow #EcoFriendlyPeriod #TrendingCare Tone: Upbeat, Relatable, Positive