Brand Tone

Sophisticated yet accessible; direct, product-focused, and professional.

Brand Values

• •Quality and Curation
• •Value
• •Customer Service
• •Breadth of Selection

Best Practices

• •Lead with Sophistication, Follow with Value
• •Maintain a Professional and Clean Aesthetic
• •Use Specific and Evocative Language
• •Highlight a Global and Diverse Selection
• •Be Direct and Service-Oriented in Calls to Action

Social Perception

Generally positive as a reliable source for quality beverages with good service and value, based on internal testimonials. However, there's a risk of brand confusion with the supermarket chain Aldi, which can lead to mixed external perceptions not directly related to ALD Shop.

Copy Examples

• •Elegance from Japan. The Yamazaki 12-Year-Old is a journey of flavour, with notes of peach, pineapple, and grapefruit, finished with a subtle hint of vanilla. Discover the pioneer of Japanese single malt at ALD Shop. #Yamazaki #JapaneseWhisky #SingleMalt #ALDShop
• •Great taste doesn't have to come with a high price tag. Our Special Offers collection features exceptional wines and spirits at prices you'll love. Stock your cellar for less. Shop now and enjoy prompt delivery Australia-wide. #WineDeals #SpecialOffer #Value #ALDShop
• •Celebrate the Moment. Crisp, fresh, and timelessly elegant. The Taittinger Brut Réserve is the perfect partner for any occasion. Order today and add a touch of sparkle to your life. #Taittinger #Champagne #Celebration #FineWine
• •🍷 Just Arrived: Explore New Vintages & Rare Spirits
• •A testament to the Barossa Valley's rich heritage. This Torbreck Shiraz is powerfully elegant, offering a complex bouquet of dark fruits, black olives, and a hint of spice, beautifully co-fermented with a touch of Roussanne for a floral lift. A sophisticated red that promises to evolve with time. Perfect for pairing with roasted lamb or enjoying on its own.