Tono de Marca

trendy, aspirational, and fashion-forward

Valores de Marca

• •Love, Integrity, and Respect
• •Fashion and Style
• •Quality and Craftsmanship
• •Customer-Centricity
• •Self-Expression and Confidence
• •Accessibility
• •Innovation
• •Social Responsibility & Sustainability

Mejores Prácticas

• •Embrace Aspirational Language: Use words that inspire and evoke a sense of style, confidence, and modernity. Focus on how the products make the customer feel (e.g., "empowered," "confident," "stylish").
• •Stay Fashion-Forward: Keep copy current with fashion terminology and trends, reflecting ALDO's commitment to being up-to-date. Highlight new arrivals and seasonal collections.
• •Incorporate a Sense of Empowerment: Craft messages that encourage self-expression and individuality. Campaigns like "Step Into Love" and "Own It. Heart It." exemplify this.
• •Maintain Visual and Verbal Consistency: Ensure that the tone of the copy aligns with the brand's visual identity (sleek, modern, high-quality imagery). Use relevant hashtags consistently like #AldoCrew to foster community.
• •Highlight Quality and Key Features (Subtly): While the tone is aspirational, subtly weave in mentions of quality materials, craftsmanship, or comfort technologies like "Pillow Walk" where appropriate, reinforcing value.

Percepción Social

stylish, modern, and trendy footwear and accessories

Ejemplos de Copy

• •Headline: Step into Your Spotlight. Body: Discover the latest collection that’s all about you. Bold designs, runway-inspired looks, and the confidence to own every moment. Shop ALDO Philippines now. #ALDOPhilippines #OwnYourStyle
• •Headline: Trendsetters, Your Next Obsession Awaits. Body: From chic heels to statement bags, ALDO’s new arrivals are here to elevate your wardrobe. Find pieces that speak your style. What will you conquer today? #ALDO setNewSeason
• •Headline: Effortless Style. Unmistakable Confidence. Body: ALDO brings you footwear and accessories crafted for the modern individual. Experience the perfect blend of fashion-forward design and all-day comfort. Explore the collection. #ALDOLove #FashionForwardPH
• •Headline: Make Every Street Your Runway. Body: Turn heads with ALDO’s latest collection. Designed in Montreal, loved in the Philippines. It’s more than fashion, it’s a statement. Find your signature piece. #ALDOCrewPH
• •Headline: The Art of Expression. Perfected by ALDO. Body: Your style is unique. Your shoes should be too. Discover accessories and footwear that empower you to be unapologetically you. Shop now and step into your power. #ALDOConfidence