Brand Tone

friendly, genuine, and community-oriented

Brand Values

• •Family and Community
• •Love for the Outdoors and Adventure
• •Quality and Comfort
• •Authenticity and Relatability
• •Inclusivity and Support

Best Practices

• •Maintain a Personal and Relatable Voice: Continue to write captions and product descriptions as if you're talking to a friend. Use "we" and "our" to reinforce the family-run aspect of the business.
• •Tell Your Story Consistently: Regularly weave in elements of your "Our Story" into your posts. Remind your audience that you're a small, local business with a passion for the outdoors.
• •Engage with Your Community Authentically: Respond to comments and messages with the same friendly and genuine tone. Ask questions in your posts to encourage interaction and make your customers feel like part of the Alderwood family.
• •Highlight Your Values in Your Content: Create posts that explicitly showcase your commitment to quality, community, and adventure. For example, share behind-the-scenes content of your design process or feature photos from customers enjoying the outdoors in your apparel.
• •Let Your Brand's Personality Shine: Don't be afraid to continue using humor and showcasing the fun side of your brand through collections like "Sarcasm." This helps to differentiate you from larger, more corporate apparel companies and builds a stronger connection with your audience.

Social Perception

The public perception of Alderwood Apparel appears to be largely positive, particularly within its local community. Customers who have interacted with the brand often praise the product quality and the personal customer service. The "Small Business of the Year" award further attests to its positive reputation. The brand is perceived as a local gem that offers comfortable, stylish apparel with a personal touch. The isolated negative feedback on Reddit suggests that, like any growing brand, maintaining consistent quality across all products is a crucial area of focus to uphold this positive perception.

Copy Examples

• •From chilly mountain sunrises to cozy evenings by the fire, our new Alderwood hoodie is your go-to for all of life's adventures. Made with our signature soft fleece, it's like a warm hug on a cold day. #AlderwoodApparel #CozyVibes #ExploreAlberta
• •You asked, we listened! Our new 'Wander More' tee is here and ready for your next road trip. We're a small family business with a big love for the great outdoors, and we can't wait to see where you take this shirt! #SmallBusiness #FamilyRun #Wanderlust
• •This month, we're more than just an apparel company. We're a community. Join us in supporting a cause close to our hearts with our new limited-edition tee. A portion of every sale goes directly to [Charity Name]. Look good, feel good, do good. #CommunityLove #GivingBack #AlderwoodCares
• •Because some days, you just need to let your shirt do the talking. Our 'I'm Not for Everyone' tee is for those who embrace their unique sense of humor. Warning: may cause spontaneous laughter and knowing nods from strangers. #SarcasticAndProud #AlderwoodHumor #WearYourWit
• •Just a family from Central Alberta sharing our love for cozy clothes and grand adventures. At Alderwood Apparel, we believe in comfortable gear for everyday life, from mountain trails to movie nights. Thanks for being a part of our story. #AlderwoodApparel #MadeInCanada #AdventureIsCalling