Brand Tone

Authentic and Reverent

Brand Values

• •Cultural Preservation
• •Fair Trade
• •Community
• •Craftsmanship and Artistry

Best Practices

• •Lead with the "Why": Always start with the purpose behind the product. Instead of saying "New Pot for Sale," say "A Piece of Michoacán's Heritage Arrives." This reinforces the value of cultural preservation.
• •Use Storytelling Language: Refer to products as "pieces," "stories," or "creations." Describe the artisans' "hands," "legacy," and "tradition." This elevates the items beyond simple merchandise.
• •Emphasize "Community" and "Fairness": Regularly include phrases like "fair trade," "supporting artisan communities," and "a bridge to the producer" in your communications to reinforce your ethical commitment.
• •Maintain a Reverent and Respectful Tone: Avoid overly casual slang, aggressive sales tactics, or humor that could detract from the respectful tone. The voice should be warm and educational, like a curator in a gallery.
• •Be the Educator: Use your blog and social media to teach. Share details about the crafting process, the meaning of certain patterns, or the history of a particular village. This builds authority and aligns perfectly with your mission to "spread artisanal culture."

Social Perception

A Guardian of Tradition, A Source of Authentic Goods, Ethical and Purpose-Driven

Copy Examples

• •More than a pot, it's the earth of Michoacán, shaped by hands that hold generations of knowledge. Each line tells a story of tradition, patience, and the spirit of the community where it was born. Bring a piece of this legacy into your home. Discover our Clay Pottery collection. #AldeaArtesanias #HechoAMano #CulturaMexicana #Barro
• •Your home is a story. What does it say? Don't just decorate, narrate. Our handcrafted pieces are a bridge to the artisan communities of Mexico, promoting fair trade and keeping culture alive. Find the next chapter of your home's story at Aldea Artesanías. Shop now for free shipping nationwide.
• •Carved from a single block of copal wood, this piece is the result of a conversation between the artisan and the material. The hands that made it did not just invent a shape; they transformed a piece of nature into an expression of their dreams. This is more than a decoration; it is a piece of a culture's soul, ready to find its new home with you.
• •Aldea: A Community of Artisans. Every purchase supports fair trade and preserves the creative legacy of Mexico.
• •The Hands That Tell Stories: New Arrivals from Oaxaca