Brand Tone

Mystical & Magical, Personal & Intuitive, Storytelling & Evocative, Handcrafted & Authentic, Spiritual & Esoteric

Brand Values

• •Connection: Fostering a connection between the wearer and the universe, mythology, nature, and their own intuition.
• •Individuality & Self-Expression: Offering pieces that are not just accessories but "a spell, a symbol, a spark of the Universe" allowing for personal meaning.
• •Craftsmanship & Intention: Each piece is "handcrafted with deep intention."
• •Magic in Everyday Life: Believing that "magic isn't just a concept - it's a way of life."
• •Authenticity & Transparency: Sharing the maker's identity and personal connection to the craft, and the handmade nature of the products.
• •Spiritual Well-being: Offering jewellery and insights intended as "spiritual support," while also disclaiming substitution for professional services.

Best Practices

• •Embrace Mystical & Evocative Language: Consistently use words and phrases that evoke a sense of magic, wonder, ancient wisdom, and cosmic connection (e.g., "talisman," "whispers," "cosmic signature," "enchantment," "sacred," "celestial," "intuitive").
• •Tell a Story: Frame product descriptions, social media posts, and even email content around the inspirations behind the pieces – mythology, nature, astrology, or the energetic properties of the materials. This adds depth and resonates with the brand's narrative style.
• •Maintain a Personal & Authentic Voice: Continue to let Aga's personality as a "Seeker, Astrologer, and Creative Witch" shine through. Share insights, personal connections to the craft, and behind-the-scenes glimpses. This builds trust and community.
• •Focus on Connection & Intuition: Encourage customers to connect with the pieces on an intuitive level. Emphasize how the jewellery can be a tool for self-expression, spiritual support, or a reminder of their inner magic.
• •Be Consistent Across All Platforms: Ensure the tone, values, and visual aesthetic are harmonized across the website, Instagram, Pinterest, Bluesky, Etsy, and any customer communications. This reinforces brand identity and builds recognition. Regularly review content to ensure it aligns with the established brand voice.

Social Perception

Positive Customer Feedback, Niche Appeal, Personal Connection to the Maker, Trusted for Quality and Uniqueness

Copy Examples

• •Embrace the fiery spirit of Aries with our Carnelian bracelet, a talisman forged in Scotland's heart. Each gemstone whispers tales of courage and passion, handcrafted to align with your unique cosmic signature. Let this piece be more than an adornment; let it be your daily spark of the universe, a reminder of the warrior within. Wear your stars, live your magic.
• •As the New Moon veils the sky in shadow, a potent energy for intention-setting awakens. Our Selene Moonstone pendant, handcrafted with intuitive magic, captures this lunar essence. What whispers of the soul are you planting tonight? Share your New Moon intentions below and let the cosmos witness your unfolding dreams. ✨ #AlcyoneJewellery #NewMoonMagic #CrystalHealing #HandcraftedSpells
• •From my little home studio here in Scotland, where ancient myths and starlight mingle, I've been weaving new enchantments for you. This week, I felt a deep pull towards the forest's wisdom, sourcing moss agate that hums with earthy energy. Stay tuned, for these woodland whispers will soon take form... P.S. Newsletter subscribers get first sight and a sprinkle of exclusive magic!
• •I'm Aga, the heart and hands behind Alcyone Jewellery. For me, jewellery is a sacred language – a way to connect with the ancient stories, the rhythm of the cosmos, and the quiet magic that surrounds us. Each piece is born from a spark of intuition, a fascination with the stars, and a deep reverence for the energies of gemstones. This isn't just a shop; it's an invitation to find the piece that calls to your soul, the one that feels like coming home.
• •Discover the subtle magic of Labradorite. Known as a stone of transformation and intuition, each handcrafted Alcyone Jewellery piece featuring this mystical gem is designed to awaken your inner oracle. Let its ethereal flash guide your path. Pin this to your board of sacred adornments. #AlcyoneJewellery #LabradoriteLove #CrystalEnergy #HandmadeInScotland #SpiritualJewellery