Brand Tone

Supportive & Understanding, Informative & Science-Backed (but accessible), Friendly & Relatable, Positive & Empowering

Brand Values

• •Wellness & Health
• •Efficacy & Quality
• •Balance & Moderation (Implied)
• •Customer-Centricity
• •Natural Solutions

Best Practices

• •Focus on the "Better Morning" Benefit: Consistently emphasize the positive outcome of using Flyby – feeling refreshed, clear-headed, and ready to tackle the day. This is a core customer desire.
• •Use Relatable Scenarios & Language: Connect with customers by referencing common experiences like "Sunday Scaries," "hang-xiety," or the desire to be productive after a social event. Keep the language friendly and approachable.
• •Highlight Key Ingredients Simply: Mention powerful ingredients like DHM, Milk Thistle, and Prickly Pear, briefly explaining their benefit (e.g., "supports healthy liver function," "helps your body's natural response to alcohol") without overwhelming the audience with complex scientific details.
• •Maintain a Supportive, Non-Judgmental Stance: Position Flyby as a smart tool for responsible adults who enjoy socializing, rather than promoting overindulgence. The tone should be helpful and understanding.
• •Incorporate Social Proof Authentically: Continue to leverage positive customer testimonials and stories. Encourage user-generated content that showcases real-life benefits, reinforcing trust and relatability. Ensure transparency if addressing any product changes or concerns.

Social Perception

Effective Hangover Remedy, Trustworthy (for many), Convenient, Good Value (for some), Responsive Customer Service (Implied by problem resolution). Mixed Feelings on Formula Changes

Copy Examples

• •Headline: Your Weekend Wingman. Body: Social plans? Go for it. With Flyby Recovery, you can enjoy your night and still own your morning. Our blend of DHM, Milk Thistle, and essential vitamins helps you bounce back, so the only thing you're left with are good memories. Drink smarter, live better.
• •Headline: Wake Up Ready. Not Rough. Body: Don't let the fear of tomorrow morning ruin a great night out. Take Flyby Recovery before bed and let our science-backed formula work its magic. Replenish nutrients, support your liver, and say goodbye to that post-drinking drag.
• •Headline: The Secret to a Brighter Morning After. (It's Not a Secret, It's Flyby.) Body: Packed with powerful ingredients like Dihydromyricetin (DHM) and Prickly Pear, Flyby helps your body process alcohol and reduces those dreaded "never drinking again" feelings. Feel refreshed and clear-headed.
• •Headline: Cheers to Good Times & Better Tomorrows. Body: Life's too short for wasted days. Flyby Recovery is your partner for those well-deserved celebrations. Enjoy the moment, and trust us to help you feel your best the next day. Because a good night shouldn't cost you a good morning.
• •Headline: Your Body's Post-Party Reset Button. Body: Flyby Recovery capsules are formulated with top-quality, tested ingredients to help replenish lost vitamins and support your body's natural recovery. Take on the day with a clearer, calmer mindset, no matter what last night held.