Brand Tone

Friendly and Approachable, Convenient and Efficient, Trustworthy and Responsible, Local and Community-Oriented, Slightly Playful/Casual (but not unprofessional)

Brand Values

• •Convenience
• •Customer Service
• •Responsibility
• •Local Support
• •Reliability

Best Practices

• •Know Your Audience, Speak Their Language: Understand who you're talking to in Tulsa. Use language that resonates with them – keep it clear, straightforward, and relatable. Avoid overly technical jargon or overly formal corporate speak.
• •Prioritize "Convenience" and "Ease": Continuously reinforce how easy and time-saving the service is. Use action-oriented verbs that simplify the process (e.g., "Click," "Order," "Relax," "Enjoy").
• •Balance Playfulness with Responsibility: While "Tipsy Truck" allows for a bit of fun, always ensure messaging about alcohol consumption and delivery includes a responsible element (e.g., ID checks, "enjoy responsibly" reminders). This builds trust and credibility.
• •Embrace the "Local" Angle: Regularly highlight that you are a Tulsa-based business serving the local community. This fosters connection and loyalty. Use local references where appropriate (but don't overdo it).
• •Be Consistent Across All Channels: Whether it's the website, a Facebook post, an Instagram story, or an email, the core tone (friendly, convenient, trustworthy, local, slightly playful) should be recognizable. Create a simple style guide if needed to remind anyone writing copy of these key tonal attributes.

Social Perception

Positive, Helpful, Modern, Trustworthy (for compliant customers)

Copy Examples

• •Tulsa, Your Drinks Are on the Way! 🍻 Skip the store, not the sips. Order your favorite beer, wine & spirits online with Tipsy Truck Delivery. Fast, friendly, and right to your door. #SupportLocalTulsa
• •🎉 Thirsty Thursday just got better! 🎉 Get FREE delivery on all orders over $50 today with Tipsy Truck. Stock up for the weekend without leaving your couch. What will you be ordering? Let us know below! 👇 (Link in bio to shop!) #TipsyTruckTulsa #FreeDelivery #TulsaDrinks
• •Don't Let the Party Run Dry! 🍾 Tipsy Truck to the Rescue!
• •We're Tipsy Truck Delivery, Tulsa's own friendly folks dedicated to bringing your favorite alcoholic beverages straight to you. We believe in making life a little easier (and a bit more fun!), all while supporting our amazing local community. Just a few clicks, and we'll handle the rest – responsibly, of course!
• •Chilling out tonight? ❄️ We've got the perfect [Type of Wine/Beer, e.g., Rosé] to match that vibe. Tap the link in our bio to add it to your Tipsy Truck order – we'll bring the cool to your doorstep. Remember to have your ID ready! 😉 #WineNightIn #TulsaAlcoholDelivery #TipsyTruck