Brand Tone

Personal, Artistic, and Trustworthy

Brand Values

• •Handmade Craftsmanship
• •Meaningful Symbolism
• •Customer-Centricity & Service
• •Authenticity and Artistry

Best Practices

• •Always Use the Artist's "I" Voice: Write from the perspective of Julie, the artist. Use "I," "my forge," and "my workshop" to maintain the personal, authentic connection that customers value. This reinforces that they are buying from a real person, not a faceless company.
• •Emphasize the "Handmade" Process: Consistently use descriptive words like "hand-forged," "anvil-shaped," "blacksmith-made," and "hand-finished." This language is a key differentiator and speaks directly to the brand's core value of craftsmanship.
• •Connect Products to Meaning and Occasions: Frame every piece of jewelry within a story. Is it for an anniversary? A symbol of love? A tribute to a passion like horses? This elevates the product from a simple object to a meaningful token.
• •Incorporate Trust Signals: Regularly mention the brand's location (Omaha, Nebraska), positive customer feedback, and commitment to quality. Phrases like "Join thousands of happy customers" or "A trusted Star Seller on Etsy" can build confidence.
• •Keep it Simple and Heartfelt: The tone is not overly corporate or complex. It's direct, warm, and speaks from the heart. The copy should reflect the rustic simplicity and authenticity of the jewelry itself—clear, genuine, and beautiful.

Social Perception

High-Quality & Well-Made; Unique and Beautiful Designs; Excellent and Trustworthy Seller; Perfect for Gifting

Copy Examples

• •Six years. Forged in time, bound by love. Celebrate your iron anniversary with a gift that's as strong and unique as your story. Each piece is hand-forged on my anvil, a one-of-a-kind symbol for your one-of-a-kind love. Tell your story in wearable art.
• •For the horse lover with a spirit as free as the open range. Our original Horseshoe Nail Bracelet isn't just jewelry; it's a piece of passion, hammered by hand into a symbol of strength and luck. Rustic, charming, and truly unique—just like you.
• •From a fiery forge in Omaha, Nebraska, to your hands. I'm Julie, the artist and blacksmith behind AlchemyArtworks. I believe jewelry should be more than an accessory—it should be a story. Thank you for supporting artists and choosing handmade.
• •Eighth anniversaries deserve a symbol of eternity. Our hand-forged bronze infinity bracelet is crafted to represent a love that is endless and enduring. Finished with soft deerskin lace, it's a timeless piece for him or her.
• •A Gift as Unique as Your Story | Hand-Forged Jewelry Inside