Brand Tone

Professional, knowledgeable, and community-oriented, with a friendly, insider, and engaged aspect.

Brand Values

• •Quality and Premium Selection
• •Expertise and Knowledge
• •Community and Support
• •Innovation
• •Reliability

Best Practices

• •Always use precise, technical language where appropriate to reinforce the brand's knowledge and authority in the 3D printing space.
• •Focus the narrative on the premium nature, performance, and reliability of the products rather than competing on cost.
• •Regularly reference and direct customers to the Discord community. Use inclusive language like "we," "us," and "the community" to build a sense of belonging.
• •Balance technical details with a friendly and helpful tone. Avoid overly corporate jargon, but maintain a standard of professionalism.
• •Showcase unique and in-house developed products to differentiate the brand and demonstrate a deep understanding of customer needs.

Social Perception

Specialized and trusted supplier within the 3D printing community, seen as a go-to source for high-quality and hard-to-find parts, especially for Voron builders, with a loyal customer base valuing direct interaction.

Copy Examples

• •Engineered for perfectionists. Our new Carbon Fiber PLA filament delivers unparalleled strength and a flawless finish. Stop compromising and start creating with professional-grade materials. Join our Discord to see the results from the community.
• •Build it better. Our complete Voron 2.4 hardware kit is curated with precision-engineered components to ensure a smoother build and superior performance. Because your time is best spent printing, not sourcing.
• •Stuck on a print? Join the Alchemy3d guild on Discord. Get real-time advice, share your creations, and connect with a community as passionate about 3D printing as you are. Your next breakthrough is just a conversation away.
• •The community called it 'Holy Water' for a reason. Our in-house bed adhesive provides the perfect stick for your prints and releases with ease. One drop is all it takes to turn printing prayers into reality.
• •At Alchemy3d, we don't just sell parts; we provide the elements for creation. From premium filaments to precision hardware, we equip you with the tools to transform your vision into reality. Experience the difference quality makes.