Brand Tone

casual, friendly, energetic, and value-oriented

Brand Values

• •Value for Money
• •Customer Experience & Fun
• •Community and Sociability
• •Authenticity (in its niche)
• •Accessibility & Inclusivity

Best Practices

• •Embrace Casual Language: Use conversational, friendly language. Contractions (like "it's," "we've"), slang (appropriately), and an informal tone make the brand relatable. Avoid overly formal or corporate speak.
• •Highlight Value Explicitly: Don't be shy about mentioning "affordable," "deals," "promotions," or "value." This is a key draw for the target audience.
• •Focus on the Experience: Describe the fun, lively atmosphere, the enjoyment of live music or sports, and the pleasure of good food and drinks with friends. Use words that evoke energy and good times.
• •Be Inclusive and Welcoming: Use inviting phrases like "join the family," "swing by," "we've got you covered." Ensure the tone makes everyone feel comfortable.
• •Maintain Visual-Verbal Consistency: Ensure the visuals used alongside copy (e.g., on social media) reflect the same energetic, unpretentious, and fun-loving vibe that the words convey. Photos of people enjoying themselves, appealing food shots, and promotion graphics should align with the copy's tone.

Social Perception

Customers generally perceive Al Capone's SG as a go-to spot for affordable drinks (especially beer and Guinness), decent Italian-American food like pizza and pasta, and a lively, unpretentious atmosphere. It's frequently mentioned as a great place for gatherings with friends, casual dinners, and watching sports or enjoying live music. The "Mafia Wings" are a popular and frequently praised menu item. Specific promotions like "Mabuk Mondays" are well-known. Staff are often described as friendly and attentive, contributing to a positive experience.

Copy Examples

• •Beat the Monday blues without breaking the bank! 🍻 Swing by Al Capone's for our legendary Mabuk Monday deals. Good booze, great grub, epic vibes – guaranteed!
• •Your weekend just got a whole lot tastier! 🍕 Catch the game, share some laughs, and dive into our famous Mafia Wings. Al Capone's: Where good times and great deals meet!
• •Why pay more for awesome? 😉 Al Capone's brings you the best live music, ice-cold beers, and delicious Italian-American eats at prices that’ll make you smile. See you tonight!
• •Squad gathering? Office chill-out? We've got you covered! Al Capone's is your go-to for a fun, no-fuss night out. Great food, unbeatable drink promos, and an atmosphere that’s always buzzing!
• •Fuel your fun at Al Capone's! From our sizzling pizzas to our 23-hour Guinness-braised lamb shank, get ready for a flavour hit that’s as legendary as our prices. Come join the family!