Tono de Marca

Inspirational & Aspirational, Nurturing & Caring, Earthy & Natural, Friendly & Approachable, Stylish & Chic

Valores de Marca

• •Love for Nature & Greenery
• •Aesthetic & Style
• •Well-being & Tranquility
• •Quality
• •Inspiration & Creativity

Mejores Prácticas

• •Embrace "Boho" Language: Use words and phrases that evoke a sense of freedom, nature, artistry, and warmth (e.g., "free-spirited," "earthy," "handcrafted," "sun-kissed," "wanderlust," "oasis," "sanctuary," "vibrant," "soulful").
• •Focus on Inspiration and Aspiration: Frame product benefits around creating a beautiful lifestyle and a personalized, tranquil space, not just owning an item. Tell a story.
• •Maintain a Friendly & Nurturing Voice: Be approachable in customer interactions. Offer helpful tips and advice with a gentle, encouraging tone, like a knowledgeable friend.
• •Prioritize Visual Storytelling Alignment: Ensure the copy complements the highly visual and aesthetic nature of the brand. The words should enhance the feelings evoked by the images.
• •Stay Authentic to Natural & Quality Values: Highlight natural materials, the beauty of plants, and the quality of the curated items. Avoid overly salesy or aggressive language; let the products and the lifestyle they represent speak for themselves.

Percepción Social

Positive, Stylish & Trendy, Reliable (for online shoppers), Source of Inspiration

Ejemplos de Copy

• •Instagram Post (Image of a lush Monstera in a boho pot): Unleash your inner wild. 🌿 Our Monstera deliciosa isn't just a plant, it's a statement. Ready to bring a touch of the jungle to your urban oasis? #BohoGarden #MonsteraLove #UrbanJungle #PlantLife
• •Facebook Ad (Carousel of various hanging plants): Elevate your space, literally! ✨ Discover Boho Garden's collection of dreamy hanging plants and macramé hangers. Create those cozy, green corners you've been dreaming of. Shop now and let your style hang free! #BohoDecor #HangingPlants #GreenLiving #HomeInspo
• •Product Description (for a ceramic planter): Handcrafted with soul, designed for your green companions. This artisanal ceramic planter, with its earthy tones and subtle texture, is the perfect home for your favorite plant, adding a touch of bohemian warmth to any room. Embrace the beauty of imperfection. #BohoHome #CeramicLove #PlantParenthood
• •Email Newsletter Subject Line: 🌿 Your Weekly Dose of Green Inspiration from Boho Garden is Here! + New Arrivals!
• •Website Banner (Homepage): Boho Garden: Cultivate Your Vibe. Plants, Pots & Bohemian Dreams Delivered to Your Door.