Brand Tone

Artisanal & Passionate, Friendly & Approachable, Local & Community-Oriented, Wholesome & Simple

Brand Values

• •Quality
• •Craftsmanship
• •Local Sourcing & Community Support
• •Simplicity & Natural Ingredients
• •Customer Satisfaction

Best Practices

• •Emphasize "Handcrafted" and "Small-Batch": Consistently use these terms to reinforce the artisanal quality and care put into each product. This differentiates from mass-produced competitors.
• •Highlight Local Roots & Ingredients: Regularly mention Portland, Willamette Valley hazelnuts, and partnerships with local producers or retailers. This strengthens community connection and authenticity.
• •Keep it Friendly and Genuine: Write as if you're talking to a friend or a valued market customer. Use warm, inviting language and express gratitude.
• •Focus on Simplicity and Wholesomeness: Clearly communicate the commitment to natural, non-GMO ingredients and the absence of artificial additives. This appeals to health-conscious consumers.
• •Show, Don't Just Tell, the Passion: Use vivid descriptions of the roasting process, the ingredients, and the joy of creating the products. Let the passion for quality shine through in every communication.

Social Perception

High-Quality & Delicious, Artisanal & Locally Proud, Great for Gifting & Pairing, Trustworthy

Copy Examples

• •Headline: Taste the Oregon Craft: Small-Batch Nuts, Big Flavor. Body: From Portland's farmers markets to your pantry, Albina City Nuts are handcrafted with love and the finest local ingredients. Discover your new favorite wholesome snack. #SimplyBetterNuts
• •Headline: More Than Just a Snack, It's a Portland Passion. Body: We started with a love for Willamette Valley hazelnuts and a dream. Today, we still roast every batch by hand, ensuring that perfect crunch and unforgettable taste. Experience the Albina City difference.
• •Headline: Real Ingredients. Real Flavor. Real Portland. Body: No artificial anything, just the pure, delicious taste of expertly roasted nuts. We believe in wholesome goodness you can feel good about. Grab a bag and taste the care in every bite.
• •Headline: Elevate Your Everyday (and Your Cheese Board!). Body: Our artisanal nuts aren't just for snacking – they're the perfect partner for your favorite cheeses, wines, and craft beers. Handcrafted in small batches for a difference you can taste. #AlbinaCityNuts #PerfectPairing
• •Headline: Meet Your Maker: Fresh from Our Portland Roastery. Body: We're nuts about quality! That's why we source locally whenever possible and craft our delicious nuts by hand, daily. Come find us at the market or order online for a taste of true Portland flavor.