Brand Tone

Authentic & Heritage-Rich, Craftsmanship-Focused & Quality-Driven, Modern & Innovative, Community-Oriented & Proudly Canadian/Calgarian, Approachable & Customer-Focused

Brand Values

• •Heritage & Tradition
• •Craftsmanship & Quality
• •Authenticity
• •Innovation & Evolution
• •Customer Experience
• •Community & Canadian Identity

Best Practices

• •Embrace Storytelling: Weave in the rich history of the brand, its Calgary roots, and the legacy of craftsmanship into product descriptions, social media posts, and "About Us" sections.
• •Highlight "Handcrafted" and "Quality": Consistently use terms that emphasize the meticulous, manual process and the superior materials used (e.g., "premium all-natural leathers," "Goodyear welt," "made in Canada").
• •Balance Tradition with Modernity: Acknowledge the heritage while showcasing how the brand is evolving. Use language that appeals to both traditional Western wear enthusiasts and those seeking a modern, stylish interpretation.
• •Speak with Authenticity and Passion: Let the genuine love for Western culture, boot-making, and the local community shine through. Avoid overly corporate or generic language. The tone should feel like it's coming from people who live and breathe this lifestyle.
• •Invite Engagement and Experience: Encourage customers to visit, learn, and become part of the Alberta Boot story. Use inviting language that promotes the experiential aspects of the brand, such as factory tours or the new brand centre.

Social Perception

High-Quality & Durable, Authentic Western Wear, Iconic & Heritage Brand, Good Customer Service, Comfortable, Investment Piece, Expanding & Modernizing

Copy Examples

• •Headline: Step Into Your Story. Since 1978. Body: At Alberta Boot, we don’t just make boots; we craft legacies. Each pair is meticulously handcrafted in Calgary, blending timeless Western tradition with modern comfort and style. Ready to walk your own path? (Reflects: Heritage, Craftsmanship, Modern Appeal)
• •Headline: More Than Boots. It's a Piece of the West. Body: From the roar of the Stampede to the quiet of the ranch, your Alberta Boots are there. Experience the dedication, the quality, the spirit – handcrafted for wherever your journey takes you. Visit our new experience centre and see the tradition unfold. (Reflects: Authenticity, Experience, Community)
• •Headline: Built by Hand. Designed for Life. Body: Premium leathers. Goodyear welt construction. Generations of know-how. Alberta Boots are made the right way, right here in Canada, ensuring unmatched comfort and durability that stands the test of time. Feel the difference craftsmanship makes. (Reflects: Quality, Durability, Craftsmanship)
• •Headline: The Modern West is Calling. Answer it in Alberta Boot. Body: We honor our roots while striding confidently into the future. Discover innovative designs, versatile styles, and the enduring spirit of the West, reimagined for today's adventurer. Explore our new collection and expanded lifestyle offerings. (Reflects: Innovation, Modernity, Heritage)
• •Headline: Your Journey. Your Boots. Your Alberta Boot. Body: Every step tells a story. Let us help you craft yours with custom-fit boots that are as unique as you are. Made with passion in Calgary, for the wild heart in everyone. (Reflects: Personalization, Authenticity, Craftsmanship)