Brand Tone

Sophisticated, Luxurious, Artisanal, Exclusive, Inspired, Personalized

Brand Values

• •Craftsmanship & Quality
• •Exclusivity & Individuality
• •Artistic Inspiration & Heritage
• •Understated Luxury
• •Customer Experience
• •Sustainability

Best Practices

• •Reinforce the "inspired" and "artisanal" aspects of the tone.
• •Highlight "limited editions," "personalized adjustments," and the "confidential" nature of the brand.
• •Ensure consistency across all channels, including website copy, social media, and product packaging.
• •Emphasize Corsican craftsmanship and Mediterranean charm in every communication.
• •Maintain a sophisticated and luxurious tone, reflecting the brand's position in the high-end eyewear market.

Social Perception

Niche, High-End, Associated with Arts & Culture, Emerging Recognition

Copy Examples

• •Discover eyewear that transcends mere functionality and becomes a statement of your individuality.
• •Experience the allure of Alba Nera, where Corsican heritage meets contemporary design in perfect harmony.
• •Indulge in the luxury of handcrafted eyewear, meticulously tailored to your unique style and preferences.
• •Step into the world of Alba Nera, where each frame tells a story inspired by cinema, art, and the beauty of the Mediterranean.
• •Elevate your look with Alba Nera's limited-edition sunglasses, a fusion of timeless elegance and modern sophistication.