Brand Tone

Passionate, Proud, and Community-Focused

Brand Values

• •Legacy and History
• •Competitiveness and Success
• •Local Pride
• •Resilience and Challenge

Best Practices

• •Always Use "We" and "Our": Frame all communication from a collective perspective. Use pronouns like "we," "our," and "us" to unite the team and the fans, reinforcing the "WE ARE ALBA" mentality.
• •Lead with Passion, Follow with Information: Start captions and headlines with an emotional or powerful statement to grab attention (e.g., "Battle Ready," "A Night to Remember"). Follow up with the necessary details (time, location, product info).
• •Celebrate the Legacy: Regularly incorporate references to the team's history, past championships, and legendary players. This reinforces the brand's value of legacy and gives fans a sense of being part of a long and proud tradition.
• •Adapt the Tone for the Platform: While the core values remain the same, adjust the tone's expression for each channel. Keep it professional and proud on the website and Facebook, visually inspiring on Instagram, and fun and informal on TikTok.
• •Engage with a Call to Action: End every post with a clear directive. Encourage fans to comment, share their memories, buy tickets, or purchase merchandise. Use phrases like "Join us," "Show your pride," or "Get yours now" to drive engagement and sales.

Social Perception

A historic and respected basketball club, a cornerstone of the Hungarian league, and one of Hungary's most successful men's basketball teams of the last two decades.

Copy Examples

• •UNFORGETTABLE! A huge win at home thanks to your incredible support! Every cheer from the stands fuels our fire. This victory is for you, Fehérvár! WE ARE ALBA! #AlbaFehervar #Basketball #Victory #WeAreAlba
• •This is more than just a jersey; it's our armor. Crafted for performance and designed with our historic blue and white, the official 2024/25 jersey represents decades of passion and persistence. Own a piece of the legacy.
• •Don't let the cold stop your support! Our new supporter scarf is here to keep you warm in the stands as you cheer the team to victory. Get yours now from the official Alba Store and show your colours! [Link to albafehervar.store]
• •The rivalry continues. Are you ready for the next home game?
• •It's all about the fans! Who's coming to the next game? #AlbaBasket #FanLove #Hungary #ForYou #Basketball