Brand Tone

Conscious and Ethical, Warm and Inviting, Authentic and Story-driven, Educational and Passionate, Premium and Pure

Brand Values

• •Sustainability and Environmental Responsibility
• •Ethical Sourcing and Fair Trade
• •Quality and Freshness
• •Health and Wellness
• •Cultural Heritage and Connection
• •Simplicity and Purity

Best Practices

• •Embody Fresher, Kinder
• •Prioritize Storytelling
• •Use Warm, Mindful Language
• •Highlight Ethical & Sustainable Proof Points
• •Maintain Visual & Verbal Harmony

Social Perception

High-quality, trustworthy, ethical, sustainable, women-owned, direct-sourcing, compostable packaging, authentic Indian teas, educational, regenerative agriculture

Copy Examples

• •Headline: Sip Sustainably. Taste the Himalayas. Body: Discover Alaya Tea – organic loose-leaf teas sourced directly from regenerative farms in India. Every cup is a step towards a kinder planet and a fresher you. Taste the difference purity makes. Call to Action: Explore Our Teas
• •Headline: More Than Tea. It's a Ritual. Body: From the women-led gardens of India to your cup, our teas are a celebration of tradition and ethical sourcing. Embrace a moment of calm with Alaya, knowing your choice supports fair practices and vibrant communities. Call to Action: Learn Our Story
• •Headline: Freshness You Can Taste. Values You Can Trust. Body: Tired of tea that’s been sitting for months? Alaya brings you the latest harvest, bursting with authentic flavor. We’re committed to 100% compostable packaging and organic farming – because what’s good for the Earth is good for you. Call to Action: Shop Fresh Arrivals
• •Headline: Unearth the True Essence of Indian Tea. Body: Journey with us beyond a simple cup. Alaya introduces you to the diverse, exquisite flavors of Darjeeling, Assam, and unique herbal infusions, all grown with biodynamic care. Experience tea as it’s meant to be – pure, potent, and plastic-free. Call to Action: Discover Your Perfect Brew
• •Headline: A Kinder Cup for a Kinder World. Body: At Alaya, kinder means no pesticides in your tea, fair wages for our farmers, and packaging that loves the Earth. Indulge in our organic loose-leaf teas and join us in nurturing a healthier planet, one sip at a time. Call to Action: Join the Alaya Movement