Brand Tone

empowering, elegant, and inclusive

Brand Values

• •Empowerment: The brand is dedicated to empowering women to confidently express their individuality and strength through modest attire.
• •Modesty: Alaurs believes in the power of modesty not as concealment, but as a form of self-expression.
• •Individuality and Diversity: They aim to celebrate the beauty of diversity by catering to all women with a wide range of stylish and artistic clothing.
• •Quality and Timelessness: There is a commitment to crafting high-quality, timeless attire that transcends trends.
• •Customer-Centricity: Alaurs emphasizes that their customers are a priority, and their feedback drives improvement and innovation.

Best Practices

• •Always Empower: Every piece of copy, from a product description to a social media post, should aim to uplift and inspire confidence in the customer.
• •Use Inclusive Language: Consistently use language that welcomes all women, emphasizing diversity and individuality as strengths.
• •Maintain Elegance: The vocabulary should reflect the quality and sophistication of the products. Words like "elegant," "timeless," "artistic," and "crafted" align with the established brand voice.
• •Foster Community: Encourage interaction and user-generated content. Use questions in captions and actively respond to comments to build a loyal community.
• •Be Authentic and Transparent: Share the brand's story and values openly. When communicating, be genuine and prioritize building trust with your audience.

Social Perception

The general perception of Alaurs appears positive, particularly within its target niche of modest fashion consumers. The brand is seen as a go-to for modern and stylish hijabs and modest wear. Customer reviews on their website, though an internal system, are presented to showcase satisfaction. The brand's active and engaging presence on TikTok, featuring user-generated content and styling tips, fosters a sense of community and relatability. While there are limited reviews on external mainstream platforms, a general online assessment suggests the brand is legitimate, albeit with a relatively low number of online visitors. Their social media efforts, including casting calls in cities like Los Angeles, indicate a strategy to build a strong, authentic community around the brand.

Copy Examples

• •Elegance in every fold. Introducing our new collection of artistic hijabs, designed for the modern woman who defines her own style. Express yourself, beautifully. #Alaurs #ModestFashion #HijabStyle
• •Redefine your style with Alaurs. We believe modesty is a power and every woman deserves to feel confident and beautiful. Discover our collection of timeless, elegant attire. Shop now and enjoy 15% off your first order.
• •Celebrate Your Individuality. At Alaurs, we craft timeless modest fashion that empowers you to express your unique identity with grace and confidence. [Shop The Collection]
• •POV: You found the perfect hijab for every outfit. ✨ Effortless, elegant, and uniquely you. Which color is your favorite? #HijabTutorial #AlaursCollection #Modesty
• •Your Voice, Our Inspiration. As a valued member of the Alaurs family, your feedback shapes everything we do. Thank you for being a part of our journey to celebrate modest fashion and empower women everywhere. See what's new this week!