Brand Tone

tech-savvy, efficient, and aspirational

Brand Values

• •Portability & Convenience
• •Productivity & Efficiency
• •Quality & Accessibility
• •Simplicity

Best Practices

• •Lead with the Benefit: Always start with what the user gains (e.g., "Boost your productivity," "Game on the go"), then introduce the feature that enables it (e.g., "with our lightweight monitor," "thanks to a 120Hz refresh rate").
• •Keep it Simple and Direct: Use clear, concise language. Avoid overly technical jargon unless it's a key selling point (like refresh rate for gamers). The tone should be confident but approachable.
• •Use Aspirational Language: Frame the product as an enabler of a desired lifestyle. Use words like "unleash," "transform," "freedom," and "seamless" to connect the product to the user's goals.
• •Incorporate Social Proof: Reference customer experiences in your copy. Use phrases like "Join thousands of productive remote workers" or feature direct quotes from positive reviews to build credibility and trust.
• •Adapt the Tone for the Platform: While the core brand voice remains consistent, the tone can be adjusted. Be more professional and detailed on the website and in emails, more dynamic and visual on TikTok, and more polished and aspirational on Instagram.

Social Perception

The general perception of Alasun is positive, particularly among its target audience of students, remote workers, and casual gamers. Customers often describe the products as a "game-changer" for their mobile setups. They are seen as reliable, well-designed, and delivering good value for money. The lightweight and slim design is a frequent point of praise. The brand builds trust through user-generated content, positive reviews on its product pages, and collaborations with tech influencers.

Copy Examples

• •Your Office is a Mindset, Not a Place. Unleash your workflow anywhere with the Alasun portable monitor. Plug in, power up, produce.
• •From coffee shop to co-working space, your productivity shouldn't be limited by a single screen. The Alasun monitor is your lightweight window to a bigger, better workflow. #WorkFromAnywhere #PortableMonitor #Alasun
• •Don't just play the game. Immerse yourself in it. With a 120Hz refresh rate and a stunning 1080p display, the Alasun portable monitor gives you the competitive edge, wherever you are. No lag, all glory.
• •Double Your Screen, Triple Your Impact. The ultimate plug-and-play portable monitor for laptops, game consoles, and more. Starting at just $119.
• •Your Secret to Acing Finals? More Screen Space.