Tono de Marca

deeply empathetic, personal, and supportive. The language is gentle and compassionate, professional and reassuring, fostering a sense of community and trust.

Valores de Marca

• •Preservation of Memories
• •Empathy and Compassion
• •Craftsmanship and Quality
• •Personal Connection
• •Trust and Delicacy

Mejores Prácticas

• •Always start communications from a place of understanding and compassion. Acknowledge the emotional weight of the customer's journey in your copy.
• •Share the stories behind the pieces (with permission) to build connection and illustrate the value of your work. Use "you" and "your story" to make the customer the hero of the narrative.
• •Avoid overly commercial or high-pressure sales language. The tone should be reassuring and soft, reflecting the delicate nature of the keepsakes.
• •Provide detailed, easy-to-understand information about the process, shipping, and care for the jewelry to build trust and manage expectations.
• •Respond to comments and messages with the same empathy and personalization as your main content. Share behind-the-scenes glimpses and personal reflections to reinforce the brand's human element.

Percepción Social

a unique and meaningful service that offers comfort and a tangible connection to cherished memories. The brand is seen as a supportive space for mothers and those who have experienced loss, with high customer satisfaction and emotional connection.

Ejemplos de Copy

• •Your journey, your bond, your triumph. Our keepsake jewelry transforms your liquid gold into a timeless emblem of the moments you'll always cherish. Celebrate your unique breastfeeding story.
• •Keep them close, always. Our memorial keepsakes are crafted with the utmost care and respect, transforming precious ashes into a beautiful piece of jewelry that holds their story forever. A gentle reminder that love never fades.
• •Behind every stone is a story. This beautiful ring was created from a mother's breast milk, a symbol of her strength and dedication. What memory would you preserve? #DNARemembered #KeepsakeJewelry #BreastmilkJewelry
• •A Story in Every Stone: Preserve Your Precious Moments.
• •At Alaskan Sunshine Jewelry, we do more than make jewelry; we preserve love stories. From the incredible journey of motherhood to the enduring memory of a loved one, each piece is a unique representation of a moment in time, crafted with compassion under the Midnight Sun.