Brand Tone

Authentic & Relatable, Family-Oriented & Wholesome, Adventurous & Outdoorsy, Community-Focused & Friendly, Enthusiastic & Positive

Brand Values

• •Family
• •Faith
• •Adventure & Exploration
• •Authenticity
• •Entrepreneurship/Small Business
• •Resilience
• •Connection to Alaska

Best Practices

• •Stay True to the "SomersInAlaska" Voice: Continue to weave the family's personal stories, values (family, faith, adventure), and authentic Alaskan experiences into the apparel's marketing. The brand's strength lies in this connection.
• •Use "Happy Peoples" and Inclusive Language: Maintain the friendly, community-focused language that resonates with the existing audience. Make customers feel like part of the extended Alaskan family.
• •Showcase Real Life & User-Generated Content: Continue featuring the apparel in real Alaskan settings and share photos from customers enjoying their adventures in Alaskan Apparel. This reinforces authenticity and relatability.
• •Emphasize Quality and Alaskan Inspiration: Highlight that products are "Alaskan made & designed" and built for the Alaskan lifestyle (durable, comfortable, practical). This connects to the value of authenticity and the unique environment.
• •Maintain Transparency and Personal Connection: Continue sharing behind-the-scenes glimpses, updates on the business (like new distribution locations), and personal stories. This builds trust and deepens the connection, even when facing challenges.

Social Perception

Positive, with a strong link to the personal brand of the Somers family. The brand is seen as offering apparel "Built For It," ready for Alaskan adventures and embracing the elements. Some mixed/critical views exist online, mainly related to the SomersInAlaska YouTube channel.

Copy Examples

• •Headline: Brave the Alaskan Chill, Embrace the Happy. Body: From our family to yours, Alaskan Apparel is more than just clothing – it's a piece of our Alaskan heart. Crafted for adventure and designed for comfort, so you can 'Live Life Happy' wherever you roam. #AlaskanApparel #SomersInAlaska #LiveLifeHappy #AlaskaAdventure
• •Headline: Adventure-Ready Threads for Your Whole Crew! Body: Life in Alaska is an everyday adventure, and we believe in gear that keeps up! Our latest collection is designed with durability and comfort in mind, perfect for family outings or exploring the great outdoors. Get yours and share your #AlaskanApparelStory!
• •Headline: Inspired by Alaska. Made with Love. Body: Every design at Alaskan Apparel is inspired by the wild beauty of our home and the joy of sharing it. We're a small family business pouring our passion into every piece. Thanks for being part of our journey! #MadeInAlaska #FamilyBusiness #AlaskanMade
• •Headline: More Than Apparel, It's a Feeling. Body: That feeling of crisp Alaskan air, cozy family moments, and the thrill of a new trail. That's what we aim to capture in every stitch. Wear your Alaskan spirit. #AlaskanSpirit #CozyVibes #AdventureGear
• •Headline: Join the Happy Peoples! New Arrivals This Week! Body: Hey Happy Peoples! Get ready! Our new line of [Product Type, e.g., fleece-lined beanies] drops this Saturday at 10 AM AKST! Designed for warmth and style, perfect for all your adventures. Check our site for a sneak peek! #AlaskanApparelLaunch #HappyPeoples #NewArrivals