Brand Tone

Authentic & Traditional, Ethical & Socially Conscious, Passionate & Proud, Warm & Welcoming, Quality-Focused & Premium

Brand Values

• •Support for Palestinian Farmers & Economy
• •Heritage & Tradition
• •Quality & Excellence
• •Social Responsibility & Fair Trade
• •Environmental Responsibility
• •Authenticity
• •Community & Connection

Best Practices

• •Always Circle Back to the "Why": Remind the audience of the social impact behind their purchase – supporting farmers, preserving heritage, and contributing to the Palestinian economy. This reinforces the ethical and socially conscious tone.
• •Use Storytelling: Share stories of the farmers, the land, and the traditions. This brings authenticity and passion to the forefront, making the connection more personal.
• •Emphasize Quality and Authenticity in Tandem: Don't let the social mission overshadow the premium nature of the products. Highlight taste, purity, traditional methods, and health benefits alongside the ethical sourcing.
• •Maintain a Respectful and Dignified Voice: While highlighting the challenges faced by Palestinian farmers, the overall tone should be one of resilience, pride, and empowerment, rather than solely focusing on hardship.
• •Be Transparent and Informative: Clearly communicate the origins of the products, the fair trade practices, and the values of the company. This builds trust and reinforces the ethical positioning.

Social Perception

High-Quality & Authentic Products, Support for a Cause, Trusted Brand, Connection to Heritage, Ethical Choice

Copy Examples

• •Headline: Al'ard: Taste the Sunshine of Palestine. Support its Land and People. Body: Every drop of Al'ard olive oil tells a story – of ancient groves, dedicated farmers, and a heritage we're passionate about sharing. Savor authentic flavor, support fair practices.
• •Headline: More Than Just Olive Oil. It's a Bottle of Hope. Body: With Al'ard, you choose more than premium quality. You choose to empower Palestinian communities and invest in a sustainable future. Taste the difference. Make a difference.
• •Headline: From Our Family Farms to Your Family Table. Body: Al'ard brings you the heart of Palestinian culinary tradition. Generations of farming wisdom, bottled with care. Experience the genuine taste of the Holy Land.
• •Headline: The Richness of Palestine, Crafted for Your Well-being. Body: Discover Al'ard's range of natural, high-quality foods. Pure ingredients, vibrant flavors, and the pride of Palestinian artisans in every product. Nourish your body, honor the earth.
• •Headline: Al'ard USA: Your Direct Connection to Palestine's Finest Flavors. Body: We bring the authentic tastes of Palestinian fields right to your doorstep. Support local farmers and savor the premium quality that defines Al'ard.