Brand Tone

Direct, transactional, and value-oriented, focusing on specifications and price with energetic language, but an impersonal feel due to a lack of community engagement.

Brand Values

• •Accessibility
• •Convenience
• •Aesthetic Appeal

Best Practices

• •Embrace the "Starter PC" Identity: Be upfront and clear that these PCs are for entry-level gaming. Use phrases like "Your First Gaming Rig," "Ideal for Esports & Indie Games," or "The Perfect Start." This manages expectations and builds trust by targeting the right audience.
• •Focus Copy on Experience, Not Specs: While specs are important, the target audience is more motivated by the experience. Instead of just listing "GTX 750," write "Ready for 1080p gaming in titles like Valorant and CS:GO." This translates technical details into tangible benefits.
• •Use Visually-Driven Language: Alarco's products are visually striking with RGB lighting. The copy should reflect this. Use active, exciting words like "Vibrant," "Brilliant," "Dynamic," "Light up your setup," and "Command your colors" to create a sense of aesthetic appeal.
• •Maintain a Helpful and Accessible Tone: Since the target audience includes beginners and parents, the copy should be simple, direct, and encouraging. Avoid overly technical jargon. Frame the product as the solution to the complex and expensive world of PC building.
• •Create a "Why Alarco" Narrative: Even without an "About Us" page, the brand can tell a story through its copy. Consistently message around the core values: "We believe everyone deserves to be a PC gamer," "PC gaming made easy and affordable," and "We handle the build, you handle the wins." This creates a consistent brand purpose across all listings.

Social Perception

Sharply divided, seen as an affordable "Budget Gateway" for novice gamers and first-time buyers seeking an accessible entry into PC gaming, but often viewed as a "Beginner's Trap" or poor investment by experienced PC builders due to outdated hardware and limited upgrade paths.

Copy Examples

• •Stop Dreaming, Start Gaming. Your complete RGB Gaming PC is here. Unbox, plug in, and play your favorite titles today without breaking the bank. Alarco Gaming - Your Game Starts Now.
• •All the Style, None of the Hassle. Our Striker PC comes loaded with brilliant, remote-controlled RGB fans and a stunning tempered glass case. We build it, we test it, you just game. Get the pro look, plug-and-play ready.
• •Tired of waiting for PC ports? Level up your entire experience. For the price of a console, get the freedom of a full PC. Jump into Discord, mod your games, and aim with a mouse and keyboard. Make the switch with Alarco.
• •The Ultimate Starter PC. Perfect for Fortnite, Minecraft, Valorant, and Roblox. Comes with Windows 11 and WiFi ready to go straight out of the box. The easiest way to join the PC gaming community.
• •Be the Holiday Hero. Give the gift of endless gaming. The Alarco Titan is the all-in-one PC that will light up their room and their imagination. Order now and win the holidays.