Brand Tone

friendly, enthusiastic, community-focused, and welcoming

Brand Values

• •Community
• •Passion for Gaming
• •Inclusivity
• •Engagement
• •Quality/Expertise

Best Practices

• •Embrace Enthusiasm: Use positive and energetic language. Words like "epic," "thrilling," "amazing," "discover," and "adventure" can convey passion.
• •Focus on "We" and "You": Foster a sense of community by addressing the audience directly ("You," "Your") and using inclusive language ("We," "Let's," "Our community").
• •Keep it Accessible: While catering to knowledgeable gamers, avoid overly niche jargon in general communications unless specifically targeted. Explain terms or concepts if necessary to be welcoming to newcomers.
• •Encourage Interaction: Ask questions, invite comments, and create calls to action that promote engagement both online and in-store (e.g., "What are you playing this weekend?", "Join us for...").
• •Highlight Shared Experiences: Talk about the joy of playing games, the thrill of competition, and the fun of learning new things together. Focus on the social and experiential aspects of gaming.

Social Perception

Seen as a central hub for the local gaming community. They are seen as a place to not only buy games but to play and connect with other enthusiasts.

Copy Examples

• •Gear up for an epic Friday Night Magic at Alara Games! Whether you're a seasoned Planeswalker or just starting your journey, our tables are open for thrilling duels and friendly faces. Let's shuffle up and deal some fun! #FNM #MagicTheGathering #AlaraGames #Community
• •They've arrived! 🎉 The latest shipment of [Popular Game Title] has just hit our shelves and is ready to find a new home on your game table. Swing by the store or check out our website to snag your copy before they disappear! What adventures will you embark on first? #NewRelease #BoardGames #AlaraGamesSE #MustHave
• •Ever wondered what makes Alara Games so special? It's YOU – our amazing community! From intense tournament showdowns to casual board game laughs, you bring the energy and passion. Share your favorite Alara Games memory in the comments below! #GamingCommunity #AlaraGamesFamily #TabletopGamers
• •Need a cozy spot to unwind and play your favorite games? 🎲☕ Our café is brewing fresh coffee and the game library is packed! Bring your friends, grab a game, and make an afternoon of it at Alara Games. #BoardGameCafe #AlaraGames #StockholmGames #PlayMoreGames
• •Alara Games: Your Home for Board Games, Card Games & Epic Adventures! Join our community, explore new worlds, and find your next favorite game. Visit us in Trollhättan or shop online! #AlaraGames #TabletopGaming #SwedenGamers