Brand Tone

Authentic, Passionate, Knowledgeable, Experienced, Community-Focused, Supportive, Enthusiastic, Current, Friendly, and Approachable.

Brand Values

• •Longevity & Heritage
• •Authenticity & Passion for BMX
• •Community Support & Involvement
• •Expertise & Quality Service
• •Customer Focus
• •Adaptability & Relevance

Best Practices

• •Speak from a Place of Passion: Always let the genuine love for BMX shine through. Use enthusiastic and authentic language.
• •Share Knowledge, Don't Just Sell: Offer tips, historical insights, and detailed product information. Position the brand as a helpful expert.
• •Embrace the Community: Use inclusive language ("we," "us," "our BMX family"). Highlight community involvement and rider stories.
• •Balance Heritage with Modernity: Reference the long history and experience while also showcasing excitement for new products, trends, and innovations in BMX.
• •Maintain an Approachable and Friendly Demeanor: Even when discussing technical aspects, keep the language clear, accessible, and welcoming. Respond to comments and queries with a helpful attitude.

Social Perception

Highly Reputable & Trusted, Knowledgeable & Go-To Source, Supportive of the BMX Scene, Good Customer Service, Fair, and International Reach.

Copy Examples

• •Headline: Still Shreddin' After All These Years. Body: Over 40 years deep in BMX and our passion's stronger than ever. From the gnarliest new completes to those elusive old-school parts, Alans BMX has your back. Ride with heritage, ride with us. #AlansBMX #BMXLegacy #Since1981
• •Headline: Your Build, Your Rules. Our Expertise. Body: Dreaming up a custom shred machine? Or maybe restoring a classic? Our crew lives and breathes BMX. We've got the parts, the know-how, and the stoke to bring your vision to life. Let's build something legendary. #BMXCustom #BikeBuild #AlansBMXKnowHow
• •Headline: More Than a Shop. We're the Scene. Body: Alans BMX isn't just about selling parts; it's about fueling the community. Supporting riders, events, and keeping the BMX spirit alive since '81. When you shop with us, you're investing in BMX. #BMXCommunity #SupportYourLocalBMX #AlansFamily
• •Headline: Fresh Drops & Timeless Classics. Body: Get your hands on the latest 2025 rides and gear, or dig into our treasure trove of old-school BMX gold. From cutting-edge tech to retro cool, Alans BMX keeps you rolling. What are you searching for? #NewBMX #OldSchoolBMX #BMXParts
• •Headline: Got Questions? We've Got Decades of Answers. Body: Whether you're a seasoned pro or just starting out, our team's here to help. With 40+ years of experience, we can guide you to the perfect setup. Drop us a line or visit us in Wigan – let's talk BMX! #BMXExperts #RideOn #AlansBMXHelp