Brand Tone

Friendly, Approachable, Passionate, Enthusiastic, Empowering, Inspiring, Playful, Fun, Confident, Bold

Brand Values

• •Handcrafted Quality & Uniqueness
• •Female Empowerment & Support
• •Authenticity & Self-Expression
• •Positivity and Confidence
• •Customer Connection & Service
• •Creativity

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., friendly, empowering, playful), including "words we use" and "words we avoid." Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. The "Hey there gorgeous" and empowering messages resonate with their target demographic of women. Tailor language and references accordingly.
• •Tell Your Story Consistently: Weave the founder's passion, the "female-led" aspect, and the inspiration behind the brand into communications across all platforms – from website copy to social media captions.
• •Use "You" and "We" Statements: Foster a direct, personal connection by addressing the customer directly ("you," "your") and using "we" to represent the collective and its values, reinforcing the friendly and inclusive nature.
• •Review and Refine: Regularly audit your content across all channels to ensure it aligns with the defined brand tone. Read customer feedback and adapt if necessary, ensuring the voice remains authentic and engaging.

Social Perception

Positive Customer Experiences, Appreciation for Handcrafted Items, Trusted & Reliable, Supportive of a Female Entrepreneur

Copy Examples

• •Headline (Playful, Confident): Dare to stand out? ✨ Our new collection of bold, handcrafted earrings is here to turn heads and make your authentic self shine!
• •Instagram Post (Friendly, Passionate): Hey gorgeous! 👋 Alanna here, and I'm SO excited to share these new handcrafted goodies with you! Each piece is made with love and a little bit of sass, perfect for adding a pop of fun to your day. We believe every woman deserves to feel fabulous! Which one is calling your name? #AlannaJaneCollective #HandmadeWithLove #FemaleLedBusiness #BeUnapologeticallyYou
• •Product Description Snippet (Empowering, Confident): More than just an accessory, this [Product Name] is a statement. It’s for the woman who’s bold, fun, and unapologetically herself. Wear it and conquer your day with confidence!
• •Email Subject Line (Friendly, Playful): Psst... Something new and sparkly just for you! 😉
• •About Us Snippet (Passionate, Empowering): At Alanna Jane Collective, we’re more than just pretty things. We’re a celebration of creativity, a cheer squad for dream-chasers, and a reminder to always show up as your most fabulous, authentic self. Lovingly handcrafted and curated by women, for women.