Brand Tone

aspirational yet accessible and friendly

Brand Values

• •Quality and Durability
• •Modern & Timeless Design
• •Fair Pricing
• •Authenticity
• •Community

Best Practices

• •Lead with the Lifestyle, Support with the Specs: Start by invoking the feeling or lifestyle (e.g., 'effortless summer days,' 'your daily sparkle') before mentioning the technical details like waterproof materials or free shipping. This connects emotionally first.
• •Embrace 'Friendly Expert' Language: Use a tone that is confident and knowledgeable about quality and style but remains warm and approachable. Avoid overly technical jargon.
• •Ask Engaging Questions: In social media captions, encourage interaction by asking for opinions, preferences, or about your followers' lives. This builds community and reinforces the brand's friendly nature.
• •Weave Values into Every Message: Whether it's a product description or a social post, find ways to subtly reinforce core values. For instance, instead of just 'stainless steel,' use 'durable stainless steel for endless wear.'
• •Maintain Visual and Verbal Consistency: Ensure the copy's tone always matches the visual aesthetic. A clean, minimalist photo should be paired with concise, elegant copy. A fun, energetic TikTok video can have more playful text. The voice adapts slightly to the channel but the core personality remains the same.

Social Perception

a trendy, trustworthy, and desirable brand

Copy Examples

• •Your Everyday Armor. Waterproof & Wonderful. Coffee run or a dip in the ocean? Don't sweat it. Our new collection is designed for your life—all of it. Crafted from 18k gold-plated stainless steel, these are the timeless pieces you'll never have to take off. Live your story, we'll bring the sparkle.
• •That feeling when your bag just *gets* you. ✨ Big enough for your dreams (and your essentials), stylish enough for any city adventure. Where are you taking yours this weekend? #AlanjoStyle
• •Style You Deserve. Prices You'll Love. Your favorite pieces are waiting. For a limited time, enjoy up to 30% off on timeless jewelry, bags, and accessories. Elevate your look, effortlessly.
• •The final touch that makes the whole outfit ✨ Waterproof jewelry you can actually live in. My daily go-to’s from @alanjo.de! Obsessed is an understatement. #GRWM #waterproofjewelry #outfitinspo
• •Welcome to the Club! Here’s a Little Something. Hi [Customer Name], we’re so happy you’re here! At Alanjo, we believe in beautiful things that last. To get you started, enjoy 15% off your first order. Discover the waterproof, life-proof pieces our community loves.