Brand Tone

Personal & Reflective, Dedicated & Passionate, Appreciative & Sincere, Quietly Confident

Brand Values

• •Artistic Integrity & Progression
• •Resilience & Perseverance
• •Authenticity
• •Beauty & Craftsmanship

Best Practices

• •Maintain a Personal Voice: Use "I" and "my" to reflect the artist's direct involvement and personal connection to the art. Share anecdotes or insights into the artistic process where appropriate.
• •Emphasize the Journey and Passion: Subtly weave in the narrative of dedication, resilience, and the love of art. This builds a relatable and authentic connection.
• •Focus on Connection, Not Just Sales: While the goal of the shop is to sell art, the copy should emphasize the experience and emotion the art evokes, inviting viewers to connect with the work on a deeper level.
• •Use Clear and Sincere Language: Avoid overly academic or inaccessible art jargon. Opt for straightforward, heartfelt descriptions that are easy to understand and feel genuine.
• •Ensure Visual and Textual Harmony: The tone of the copy should complement the style and mood of the artwork. If the art is reflective and nuanced, the copy should echo that.

Social Perception

Emerging/Re-emerging Artist, Talented & Skilled, Niche & Direct-to-Collector, Limited Public Profile (Currently)

Copy Examples

• •Welcome. Explore a collection of paintings and drawings born from a journey of passion and perseverance. Each piece tells a story, inviting you to connect with moments captured in color and line.
• •Art has always been more than a profession; it's a vital part of my story. After a period of refocusing and healing, I'm thrilled to share new works and continue exploring the endless possibilities of the canvas. Thank you for being part of this journey.
• •Bring the quiet intensity of [Artwork Name] into your space. This fine art print captures the essence of the original painting, reflecting a deep appreciation for [subject matter, e.g., the subtleties of light, the human form]. A personal piece, now ready to find its place in your home.
• •Email Newsletter Subject: From the Studio: New Works, New Beginnings Body Snippet: Hello [Name], I'm excited to share a glimpse into my latest collection, fresh from the easel. These pieces are a continuation of my artistic exploration, each holding a personal significance I hope resonates with you...
• •Thank you for your purchase from alanfriend.com. It means a great deal to have my work find a new home with you. I hope this piece brings you much joy and inspiration.