Brand Tone

Elegant, authentic, and reverent to tradition; professional yet evocative.

Brand Values

• •Quality and Excellence
• •Authenticity and Tradition
• •Customer Satisfaction
• •Elegance and Sophistication

Best Practices

• •Use evocative and sensory language, especially for fragrances, using words like "rich," "aromatic," "luxurious," "velvety," and "radiant" to create vivid descriptions.
• •Emphasize authenticity and origin by consistently mentioning where products come from (e.g., "from Dubai," "Emirati tradition") to reinforce core values and build trust.
• •Maintain a tone of refined elegance, avoiding slang, overly casual language, or aggressive sales tactics, ensuring the brand voice is always respectful and sophisticated.
• •Center the customer's experience by framing product benefits around how they will make the customer feel, rather than just listing features (e.g., "feel distinguished," "transform your home").
• •Integrate social proof by leveraging customer testimonials and phrases like "Join hundreds of satisfied customers" to build credibility and encourage new purchases.

Social Perception

Positive, recognized for superior product quality, authenticity, efficient service, and as a reliable source for high-quality, traditional Muslim lifestyle products.

Copy Examples

• •Experience the soul of the Orient. Our new Majestic Oud is a journey in a bottle, a whisper of ancient traditions and timeless elegance. Crafted in the heart of Dubai, this is more than a fragrance—it's an identity. Discover yours.
• •Wear your heritage with pride. The Al-anbar Emirati Qamis is crafted from the finest materials for impeccable comfort and a distinguished look. Where tradition meets modern elegance. Step into excellence.
• •Transform your home into a sanctuary. With just one spray of our Oud Fruity home fragrance, infuse your space with the revitalizing and luxurious scents of Dubai. Elevate your everyday.
• •Simplicity in every stitch, elegance in every movement. Our new collection of Abayas is designed for the modern woman who honors her roots. #Alanbar #ModestFashion #Elegance
• •Al-anbar: Your trusted source for authentic treasures. From the rich aroma of our exclusive perfumes to the impeccable craftsmanship of our traditional wear, we bring you the quality you deserve. Shop the collection today.