Brand Tone

Friendly, Welcoming, Enthusiastic, Passionate, Community-Focused, Helpful, Instructional, and Personal.

Brand Values

• •Creativity
• •Community & Fellowship
• •Quality
• •Learning and Sharing
• •Service (Community Support)
• •Passion for Quilting

Best Practices

• •Embrace "Friendly Enthusiasm": Always write with a warm, approachable, and genuinely excited tone. Use exclamation points judiciously to convey excitement, and don't be afraid to share your passion.
• •Foster Community in Every Post: Use inclusive language ("we," "us," "our quilting family"). Encourage interaction by asking questions and inviting people to share their work or experiences. Highlight customer creations and stories.
• •Be Genuinely Helpful: Whether it's a detailed tutorial, a quick tip, or answering a question, aim to provide real value and support to quilters of all skill levels. Make instructions clear and easy to understand.
• •Showcase the Personal Touch: Share behind-the-scenes glimpses, introduce staff (if comfortable), and let the owner's personality (Laura's passion) shine through, especially on platforms like Instagram and the blog. This builds relatability.
• •Keep it Positive and Inspiring: Focus on the joy of quilting, the beauty of the craft, and the supportive nature of the community. Even when discussing challenges (like UFOs - UnFinished Objects), frame it in a lighthearted, encouraging way.

Social Perception

A Welcoming Hub, Knowledgeable and Supportive, High-Quality Resource, Engaging and Fun, Community-Minded.

Copy Examples

• •Facebook Post (New Fabric Arrival): Unbox joy with us! ✨ Our latest collection of vibrant batiks just landed, and they're begging to be part of your next masterpiece. Come feel the inspiration at Your Happy Place for All Things Quilting! #AlamosaQuiltCompany #NewFabric #QuiltingJoy #CommunityCrafts
• •Instagram Post (Class Promotion): Ready to learn a new quilting trick? 🧵 Our 'Mastering Miniatures' workshop is just around the corner! Join Laura and fellow creators for a fun-filled session of learning and laughter. Spots are limited – link in bio to sign up! #AlamosaQuilter #QuiltingClasses #LearnToQuilt #CreativeCommunity #AlamosaCO
• •Website Banner (General): Alamosa Quilt Company: Your Happy Place for Fabric, Fellowship, and Endless Creativity.
• •Email Subject Line (Sale Event): 💖 Stitch Up Some Savings! Our Annual Community Appreciation Sale is ON!
• •YouTube Video Description (Tutorial): Welcome back to our channel! In today's tutorial, Lynn shares her favorite tips for achieving perfect points every time. Grab your scraps and quilt along with us! Don't forget to share your progress in our Facebook group – we love seeing your creations! #QuiltingTutorial #AlamosaQuiltCompany #QuiltingTips #SewHappy