Brand Tone

Elegant, inspired, and authentic. Also conveys a sense of community, quality, and connection to Hawaiian culture and nature.

Brand Values

• •Quality Craftsmanship: Emphasis on handcrafted, made-to-order pieces using fine materials like 14k gold, sterling silver, Koa wood, pearls, and ethically sourced gemstones.
• •Hawaiian Heritage & Inspiration: Designs are deeply inspired by Hawaiian culture, nature (sea life like turtles/honu, plumeria flowers), and the "Aloha spirit." They offer traditional Hawaiian heirloom jewelry with a contemporary touch.
• •Sustainability & Ethical Practices: The brand states a commitment to using responsibly sourced materials and working with partners who share their environmental values. They highlight sustainable opal pieces.
• •Authenticity & Storytelling: Each piece is presented as more than an adornment, but as a story and a connection to Hawaiian culture.
• •Customer Connection & Community: They aim to build a community and highlight the passions and individualism of women. They emphasize that customers are like extended family.
• •Made in Hawaii: Pieces are crafted by artisans in their Honolulu/Waikiki studio.

Best Practices

• •Embrace Storytelling: Frame product descriptions and social media posts around the inspiration behind the designs (e.g., Hawaiian legends, natural elements, the Aloha spirit).
• •Use Evocative Language: Incorporate words that paint a picture of Hawaii's beauty, tranquility, and cultural richness (e.g., "luminous pearls," "gentle trade winds," "sacred Koa wood").
• •Highlight Craftsmanship & Quality: Consistently mention terms like "handcrafted," "meticulously engraved," "finest materials," and "made in Hawaii" to reinforce the brand's commitment to quality.
• •Maintain a Warm and Welcoming Voice: Reflect the "Aloha spirit" by using friendly, inclusive, and appreciative language in all communications, including customer service interactions.
• •Visually Align: Ensure that all imagery and visual content used alongside copy reflects the elegance, natural beauty, and cultural authenticity that the brand stands for. The TikTok and Instagram feeds often show jewelry in natural Hawaiian settings or on individuals embodying an island lifestyle.

Social Perception

Customers generally perceive the brand very positively, frequently praising the beauty, uniqueness, and quality craftsmanship of the jewelry. Many reviews highlight the jewelry as a meaningful reminder of Hawaii or special moments. The brand is seen as offering high-quality, unique, and sustainable jewelry.

Copy Examples

• •Carry the heart of Hawaii with you. Our Pua Plumeria ring, handcrafted with the spirit of Aloha, is more than jewelry – it's a cherished memory in bloom.
• •Where ancient tradition meets modern elegance. Discover Koa Nani's heirloom designs, meticulously engraved in our Waikiki studio, telling your unique story.
• •Feel the ocean's whisper. Our Sea Life Collection, featuring ethically sourced pearls and gemstones, captures the serene beauty of island waters.
• •Crafted for a lifetime of Aloha. Each Island by Koa Nani piece is an investment in quality, artistry, and the enduring spirit of Hawaii.
• •More than just sparkle. Our sustainable Prismé Opals reflect a commitment to beauty and our precious islands. Shine responsibly.