Tono de Marca

Passionate, Authentic, and Humble.

Valores de Marca

• •Artisanal Preservation
• •Cultural Heritage
• •Authenticity & Transparency
• •Community
• •Curated Individuality

Mejores Prácticas

• •Always Lead with the "Why": Start with the mission of preserving heritage and supporting artisans before diving into product features. People are buying into the story first.
• •Embrace Transparency: Continue to be open about the brand's journey. Phrases like "a work in progress," "our passionate team," and "thank you for your patience" reinforce authenticity and build a loyal community.
• •Use Storytelling Language: Instead of "new arrivals," use "newly discovered treasures" or "stories from our artisans." Instead of "buy now," use "own a piece of history" or "add to your story."
• •Educate the Audience: Briefly explain the origin or technique behind a specific textile or print. This adds value beyond the product itself and reinforces the brand's role as a tribute to heritage.
• •Maintain a Humble and Grateful Tone: Regularly thank the community for their support. Acknowledge that the brand is a small business that relies on its customers, fostering a personal and collaborative relationship.

Percepción Social

A Charming and Mission-Driven Emerging Brand, perceived as a passionate tribute to history and heritage.

Ejemplos de Copy

• •More than a dress, it's a legacy. Each thread in our new collection is woven by skilled hands, carrying on a tradition of artistry we are passionate about preserving. This isn't fast fashion; it's a piece of history for your wardrobe. Be part of the story. #ALAMAHRi #HandcraftedHeritage
• •Tired of the same old styles? Your wardrobe is a story waiting to be told. At ALAMAHRi (meaning 'Wardrobe'), we bring you unique, handcrafted pieces inspired by Indian textiles. Support artisans and wear a work of art. Discover our collection.
• •A Passion Project in Progress. We are hard at work creating our first original collection of handcrafted treasures. While we perfect our designs, explore our curated 'Last Chance' pieces. Thank you for supporting our journey and the artisans we champion.
• •Video text: "Some things just can't be mass-produced." Caption: "The feeling of true handcrafted art. Every piece has its own soul. ✨ #SupportSmallBusiness #ArtisanalFashion #ALAMAHRi"
• •Subject: A Note From Our Founder Body: "Hello, friend. Shrydhee here. When I started ALAMAHRi, my dream was to keep the beautiful craft of Indian textiles alive for a new generation. Your support, from every like to every purchase, is turning that dream into a reality. Thank you for being here. We can't wait to show you what our artisans are crafting next."