Brand Tone

Inspiring, Empowering, Friendly, Trendy, and Casual

Brand Values

• •Confidence and Empowerment
• •Community
• •Comfort and Quality
• •Affordability and Accessibility
• •Versatility
• •Wellness

Best Practices

• •Lead with “Feeling,” Follow with “Feature”: Start your copy by describing the emotion the garment evokes (e.g., confidence, comfort, empowerment). Then, support that feeling with the tangible features (e.g., soft fabric, seamless design, versatile fit).
• •Use Community-Centric Language: Incorporate words like "community," "girls," "we," and "together." Actively encourage and feature user-generated content to make the community feel real and valued.
• •Maintain a Positive and Empowering Voice: All communication should be uplifting. Frame product benefits around enhancing the customer’s existing attributes, not fixing flaws. The message should always be one of self-love and confidence.
• •Speak Like a Friend: Use a conversational, approachable style. Ask questions in social media captions to encourage engagement, and use emojis to add personality and warmth.
• •Be Consistent but Platform-Aware: While the core brand voice (inspiring, friendly) must remain consistent, adapt the *tone* to the platform. Keep it professional but friendly on email, highly visual and engaging on Instagram, and fun and trend-driven on TikTok.

Social Perception

The public perceives ALAMAE as a trendy and accessible brand offering stylish and comfortable apparel. The active engagement with influencers and the promotion of user-generated content creates an image of a community-focused and authentic brand. Positive customer service reviews further enhance this perception. The commitment to ethical manufacturing also adds a layer of trust and social responsibility.

Copy Examples

• •Feel strong, look amazing. Our new Seamless Active Set was designed to move with you, support you, and empower you through every workout and coffee run. Ready to conquer your day? ✨ #AlamaeActive #PowerInStyle #Community
• •Your New Favorite Outfit Is On Sale! Hey girl! Treat yourself to comfort and style. Our Spring Collection is now up to 40% off.
• •The Anywhere & Everywhere Jogger. Engineered for ultimate comfort, but designed for your life. Crafted from our signature buttery-soft fabric, these joggers are your perfect companion for cozy nights in, busy errands out, and everything in-between. Because you deserve to feel good, no matter what your day holds. #EffortlessStyle #AlamaeLoungewear
• •More Than Apparel. It's a Feeling. At ALAMAE, we create beautiful, comfortable, and affordable pieces that inspire confidence from the inside out. Join our community of amazing women and discover a style that’s all your own. Shop our bestsellers today and get free shipping on orders over $50! #AlamaeApparel #FeelGoodFashion
• •One top, 3 vibes. Which one is your favorite? 👇 #StyleHack #OutfitInspo #Alamae #VersatileFashion