Brand Tone

Friendly, encouraging, relatable, personal, youthful, creative, casual, trendy, empowering, and positive.

Brand Values

• •Helpfulness & Productivity
• •Creativity & Self-Expression
• •Community
• •Relatability & Authenticity
• •Positivity & Empowerment

Best Practices

• •Speak Like a Friend, Not a Corporation: Use a conversational and approachable tone. Incorporate words like "I," "you," and "we" to create a direct and personal connection with the audience. Share the founder's story and behind-the-scenes content to maintain authenticity.
• •Be Genuinely Helpful: Provide real value beyond just selling products. Offer tips on studying, organization, and using digital planners effectively. This builds trust and positions the brand as a resource, not just a retailer.
• •Embrace Emojis and Casual Language (where appropriate): Use emojis to add personality and visual interest to social media posts and emails. Keep the language clear, positive, and encouraging, mirroring how a student would talk to a friend.
• •Highlight the "Why" Behind the Products: Connect product features to tangible benefits for the user. Instead of just saying "a planner with weekly spreads," say "a planner to help you break down big projects and avoid last-minute panic."
• •Maintain a Consistent Visual and Verbal Aesthetic: Ensure that the colors, fonts, and imagery used across all platforms align with the friendly, creative, and pastel-heavy brand aesthetic. The copy should reflect this same energy—upbeat, clean, and inspiring.

Social Perception

Perceived as a creative and helpful small business with an authentic founder story, attracting a loyal following due to aesthetic appeal, genuine nature, and focus on student needs, with growing broader appeal from pop culture themes.

Copy Examples

• •Ready to conquer those deadlines? 👩‍🎓 Our new Academic Planner is here to make this your most organized semester yet. Packed with goal trackers, weekly layouts, and tons of cute stickers, it’s everything you need to turn stress into success. Tap to shop and start planning your best year!
• •Another order heading out! ✨ From a little idea in my uni room to this, thank you for supporting my dream! Every print, sticker, and planner is packed with love. Hope this brings a little bit of color and organization to your day! #smallbusiness #digitalplanner #studentlife
• •Feeling overwhelmed with classes and assignments? I've been there. That’s why I created 'alainacreates'—digital planners designed by a student, for students. Get your schedule, notes, and goals all in one place. It's time to make studying feel a little more creative and a lot less chaotic. Check out our planners and freebies!
• •Hey planner fam! Guess what? Our most-requested Zodiac collection is finally back in stock. Whether you're a meticulous Virgo or a dreamy Pisces, we've got a planner theme that's written in the stars for you. Plus, check out our new matching sticker sets! ✨
• •Ready for a refresh? Get 20% off all digital planners and sticker books this week only! It's the perfect time to organize your goals, declutter your mind, and add a splash of fun to your daily routine. Your future self will thank you. 😉