Brand Tone

Erudite and historical, poetic and passionate, elegant and prestigious, inspirational and reverent.

Brand Values

• •Heritage Preservation
• •Cultural Identity
• •Legacy
• •Authenticity and Scholarship
• •Feminine Empowerment

Best Practices

• •Lead with Story, Not Product: Frame every piece of content as a narrative. Whether it's the story of the author, a specific historical era, or a single piece of jewelry, the story is the core of the brand.
• •Use Evocative, Educated Language: Employ a rich vocabulary that reflects the brand's poetic and academic nature. Terms like "legacy," "heritage," "provenance," "meticulous," and "symphony" align with the established tone.
• •Emphasize Legacy and Preservation: Consistently weave the core values of heritage, legacy, and cultural preservation into all messaging. This reinforces the brand's purpose beyond commerce.
• •Maintain a Reverent Tone: Always speak of Philippine history, artisans, and cultural figures with respect and reverence. The brand is a custodian of this history, and the tone should reflect that responsibility.
• •Leverage Credibility: Regularly mention the authoritative voices associated with the brand —historians, prestigious museums, and design awards. This third-party validation reinforces the brand's quality and importance.

Social Perception

ALAHAS is perceived not as a commercial retail brand, but as a significant cultural project. It is viewed as a prestigious, academic, and beautifully executed work of art and history. The author, Maria Angelica Santos-Bermejo, is seen as a credible authority and a "preservationist of national heirlooms." The brand commands respect within circles of academia, arts, culture, and design, and is seen as an important contribution to the documentation and celebration of Filipino heritage.

Copy Examples

• •Subject: An Award-Winning Chronicle of Heritage. ALAHAS: Philippine Heritage Jewelry is honored to receive the Good Design Award from the DTI. This recognition celebrates a three-year journey into our nation's history, immortalized in 362 pages of meticulous research and stunning photography. Discover the book that is setting a new standard for cultural publishing.
• •Image: A stunning, close-up shot of a pre-colonial gold bead from the book. Caption: Before it was an ornament, it was a story. A whisper of a time when gold was sacred and jewelry was a language. Each piece in our history holds a connection to the ancestors, a testament to the enduring spirit of the Filipina. Explore the soul of our nation, one jewel at a time. #AlahasBook #PhilippineHeritage #FilipinoHistory.
• •From the intricate tamborin necklaces of the Spanish Colonial period to the bold Art Deco designs of the early 20th century, ALAHAS documents the evolution of our nation's identity through its adornments. Delve into our expertly researched chapters and journey through time.
• •"A good legacy strengthens family ties and yields good citizens." For author Maria Angelica Santos-Bermejo, this belief is the heart of ALAHAS. It is more than a book; it is an heirloom for future generations, a passionate call to reconnect with the motherland (inang-bayan) and find ourselves within its rich history.
• •Headline: Hold History in Your Hands. ALAHAS is a tribute, a reference, and a visual feast. It is an invitation to journey through the glittering past of the Philippines and to celebrate the legacy of our heritage. Order your copy and own a piece of history.