Brand Tone

Authentic & Passionate, Welcoming & Hospitable, Elegant & Refined (yet Accessible), Informative & Educational

Brand Values

• •Authenticity
• •Hospitality
• •Quality
• •Passion
• •Discovery & Experience

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone, personality traits (e.g., "passionate," "welcoming," "elegant"), preferred vocabulary, and things to avoid. Share this with anyone creating content.
• •Embody the "Passionate Host": Write as if you are personally welcoming a friend to your home and sharing something you deeply love. Let genuine enthusiasm shine through.
• •Focus on Storytelling: Share the history, the process, the people, and the experiences. Connect emotionally by telling the story behind the Champagne and the estate.
• •Use Sensory Language: Appeal to sight, sound, taste, and smell to immerse the reader in the Champagne experience (e.g., "crisp bubbles," "aromas of brioche," "sun-drenched vineyards").
• •Maintain Authenticity: Avoid overly corporate jargon or marketing hype. Stay true to the genuine, family-run nature of the business. Read copy aloud to ensure it sounds natural and sincere.

Social Perception

Highly Positive, Trustworthy & Knowledgeable, Charming & Picturesque, Exclusive yet Welcoming

Copy Examples

• •Website Homepage Snippet: "Step into the heart of Champagne. At Le Clos Corbier, we don’t just make Champagne; we share its soul. Discover the heritage, taste the passion, and create memories that sparkle long after the last sip. Your authentic Champagne journey begins here."
• •Instagram Post (Image of a Champagne tasting): "Sunlight, smiles, and the exquisite taste of tradition. ✨ Join us for an unforgettable tasting experience and uncover the stories behind each bottle of our family-crafted Champagne. What notes are you discovering today? #LeClosCorbier #ChampagneLovers #FrenchArtDeVivre #MareuilSurAy"
• •Facebook Ad (for Champagne Club): "Bring the magic of Mareuil-sur-Ay to your doorstep. Join the Clos Corbier Champagne Club and receive curated selections of our finest cuvées, exclusive insights, and a taste of authentic French joie de vivre, delivered seasonally. Become part of our Champagne family!"
• •Email Newsletter Subject Line: "A Taste of Autumn from Our Vineyards to Your Glass 🍂" Body Snippet: "Dear [Customer Name], As the leaves turn golden in Champagne, we're reminded of the beauty in every season and every bottle. Discover our latest harvest insights and a special offer to welcome autumn with the authentic sparkle of Le Clos Corbier..."
• •BnB Booking Confirmation Snippet: "We are absolutely delighted to confirm your upcoming stay at Le Clos Corbier! Prepare to immerse yourself in the charm of the Champagne region. We’re already chilling the bubbles and can't wait to welcome you for an authentic taste of French hospitality."